Or think about Lauda Air. The Founder Nicki Lauda (a few times Formula 1 Racing World Champion) hadn’t much support from the Austrian DOT. They hadn’t allowed him to fly the trunk routes to protect AUA. After many Route request he asked them if they don’t allowed him to fly to the "normal/big" Destination, then let me fly to the farrest Point, to a dest. AUA never served, to Australia.
Which was a very strange Route for a new found Airline, but as usual for Nicki Lauda it was well taught (Australia have a big south German and Austrian Community etc...) . He offered one of the best service, later with cooks on board and many other improvements.
But then, after years, his Airline was bought by AUA and he was fired as CEO and later from his second job at "his" Airline as B777 Pilot.
I left out a lot from the history from NG, e.g. the B763 crash, Nicki Lauda great technique knowledge, so with all it’s up & down it’s seams to be a really interesting Airline.
P.S. I also think Nicki Lauda would support you, if I’m not wrong he is now working for the F1 Jaguar Racing Team