First, as said before, they keep the famous S
livery and the SN code because:
-SN has a excellent safety record
-SN was a famous name, especially in Africa and they want to begin flights to FIH,NBO,EBB
-To save on livery costs
About the ad, it was true. Sabena has not a good reputation before the SR arrival but the service was much better after. I 've flown before and after the service improvement and believe me you see the differences (seat pitch, IFE, services...)
I agree with you this SN sounds strange but just call the new carrier "Brussels Airlines"
I agree that this was a marvellous opportunity to come up with something radically different which has been lost thanks to vested interests of those that must have a Belgian (or Brussels! ) national airline at all costs.
Brussels Airlines is a more european name than AirFrance, BA, Alitalia... and yes it still a little bit national because every country wants his national carrier. Do you remember what's happened to the BA CEO when he decided to drop the Union Jack.
Anyway thank you for the encouragement.
VG is a big mystery!! They have corporate indentity, planes, crew, maintenance contract but they can't fly
It's a pity because it could be a good way to begin African operations with a belgian crew. Maybe AirOrange has some news from Freddy. (I don't understand who he ran two airlines)