I was browsing through older messages about funny ads and commercials and it made me think about this one from SABENA in the 1970's. I searched for it in the databank but did not see it. Therefore, in case it was never mentioned, here it is.
SABENA had a public campaign all across France and Belgium's road that went like this:
"Avec la SABENA vous y seriez déjà" which translates into "With SABENA, you would be there already". What's so funny about this one you'd say? One of the giant roadside panels was installed just beside a cemetery…