Amazon started a year after Sears shut down its catalog division. Sears was advised to take the slow selling catalog division on the then new internet. Sears management balked though they had the logistics and warehouses set up to sell online. Amazon started a year later and the rest is history. The moral of the story is that if Sears management had vision, what you know as Amazon today would be Sears. That will be debated in business schools for decades.
I agree with the poster that Sears would not have been able to pull it off. OTOH this shoul have become their business model. I remember getting packages from Sears and Montgomery Wards in the olden days. Of course Kodak, Xerox, and et cetera were not able to pull off entering the digital age either.
"Our company sells stuff on there, it just seems like a store for lazy consumers (which is why it’s popular with the masses, I totally get that)" Some people like to shop at stores, a lot do not. Don't know why you would call them lazy. I usually know what I want, and do not need to look at 500,000 things I do not want.
USPS, UPS, FedEx all do a great job delivering to our door at our fairly large condo. The other delivery people do a crappie job, and do not take the time to qualify for a code to let themselves into the building. I'll get a phone call when I am out of state, "could you buzz me in to deliver a package, me: who are you, xyz delivery, me: of course not". So the package disappears.