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SIA Voted Best Airline Brand In Asia-Pacific

Tue Mar 05, 2002 8:03 am Extract

In Asia-Pacific, Japanese brands did very well with three brands among the top five. Tokyo-based Sony, the world's number two consumer electronics firm (after Matsushita), leads the pack at 37%, followed by Seoul-based Samsung at 19%, and at 18%, Toyota – Japan’s top carmaker and the world’s fourth by sales (after General Motors, Ford, and DaimlerChrysler).

Singapore Airlines, with stakes in Virgin Atlantic Airways and Air New Zealand, came in at 17%. Singapore Airlines is notable as one of the few airline brands to do well on our survey (although the New York-based carrier JetBlue came within the top ten choices for US/Canada brands). The Japanese brand Hello Kitty from Sanrio (Tokyo) and Australian guidebook series Lonely Planet tied at 15%.
Anyone can fly, only the best Soar.
Posts: 1483
Joined: Tue Oct 10, 2000 10:31 am

RE: SIA Voted Best Airline Brand In Asia-Pacific

Tue Mar 05, 2002 8:11 am

No suprise there really. They have done remarkably well, since their humble beginnings and they continue to get better. Incidently, was Cathay Pacific 2nd?

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