The flights to the west coast from MEM were somewhat limited, although increasing, prior to 9/11. Now there are just a handful of flights. 1 daily each to SFO, SEA, LAS and PHX. 3 to LAX. 2 to DEN and that's it. I think MEM could increase frequencies on the SEA, SFO, LAS and PHX from 1 to 2 each daily and as Lindy Field said, add the MEM-SAN service back. I've been on the MEM-SAN runs before and they were always packed. Also, maybe SNA and SLC could probably sustain 1 daily flight from MEM. I live in BHM and can connect through MEM or DTW for a 1 stop connection for most travel. However flying all the way up to DTW and then out to SAN seems a little out of the way when I could just take a short 40 min. flight up to MEM and then direct out on to SAN.
I'm sure it's about profit and equipment availability though. NW doesn't want to put say a 319 to SAN from MEM, even though it's packed when it could put it on say between DTW and BDL where it's also packed but with a much higher yield. This is the kind of info I'm interested in. Does anyone know how to find this kind of stuff out or is it proprietary to the airlines?