Press Release came out today:
FOR RELEASE: Monday, March 18, 2002
FAST, EASY, REWARDING…THE NEW AA.COM®
American Airlines® to Launch a New and Improved Web Site, Featuring a Sleek Look, Improved Navigation and More
FORT WORTH, Texas – American Airlines announced today that its popular Web site, AA.com, has undergone a complete redesign. Set to launch in the Spring, the new AA.com will feature a fresh look, a new booking engine, improved navigation and a search functionality that allows users to easily find information, including fare specials. The redesigned layout and enhanced features will create a more time-efficient, rewarding experience for customers.
"We are looking forward to unveiling our new and improved Web site," said John Samuel, vice president-Customer Technology for American. "Building upon the same great savings and popular features our customers currently enjoy, the new AA.com offers even greater convenience. It also provides helpful customer service resources and enhanced personalization, including a customized "My Account" page with news, information and special offers tailored to preferred airports, destinations and AAdvantage® travel partners."
The new AA.com will be the most rewarding place for customers and AAdvantage members to do business online with American Airlines. For a sneak peek at the new AA.com, log on to the virtual tour at www.touraa.com.
The award-winning American Airlines Web site, www.aa.com, is recognized as one of the largest e-commerce sites on the Internet (Media Metrix). AA.com recently was named one of Yahoo! Internet Life’s "10 Most Popular Travel Sites," and received a Bronze iNova Award in the Corporate Web site – Travel/Tourism
category. Also in 2001, the site earned a "Standard of Excellence" WebAward from the Web Marketing Association and ranked as one of Smart Business magazine’s SMART BUSINESS 50.
For customers who log on with an AAdvantage travel awards program number and password, AA.com offers personalized news, information and specials, including Net SAAver & Special OffersSM, the best place to find fare sales, AAdvantage bonus offers and discounted vacation packages online. In addition, the site offers online management of AAdvantage accounts, award booking and proactive flight-status notification by voice or text-message via a variety of communication platforms.
It doesn't give a new launch date, but Spring is soon.