SAS to introduce Web Check-in and simplified Web-based booking
On May 28, SAS will introduce its new website. This new facility will
significantly improve travel management efficiency by allowing SAS
customers to book, purchase - and check-in - via the Web. The guiding
principles underlying the development of the new site have been simplicity
and speed, two factors that are reflected in the new navigation structure
and faster technology platform.
The launch of the new website coincides with SAS Airline's introduction of
Scandinavian Direct - a revolutionary new concept that comprehensively
changes the entire travel chain. Scandinavian Direct means that a
single-class system will be introduced, that, business travel prices will
be reduced by up to 30 percent, onboard service will be modernized and it
will also be easier to book, purchase and check-in.
Web Check-in with seat-selection
A completely new feature of the website is the opportunity for
passengers to check-in for most SAS flights within Scandinavia and to
destinations outside the Scandinavian area.
"The customer can now book, purchase and check-in in one place.
Customers can also have their baggage taken care of at the airport,"
says Charlotte Rosengren-Edgren, Product Manager IT, SAS Airline.
The Web Check-in service can be used at the earliest 22 hours before
departure and customers can also select their seat placement at the same
time. Any passenger traveling on one of SAS's electronic ticket types is
eligible to use the web Check-in service. All bookings, regardless of
whether they are made directly via SAS or through a travel agent, are
covered by this service. Customers with flexible ticket conditions can
also select an earlier or later departure in relation to the original
Simplified website to increase SAS lead over competitors
The SAS website is already the most-visited travel sites in Scandinavia.
During 2001, flights to a value of more than SEK 1 billion were booked and
sold via the site. During the same year, the SAS site registered 15
million hits and in February this year an all-time high was noted with
more than 1.6 million visitors during just one month. SAS is expecting the
number of web visits and sales to continue to multiply during 2002 and
Although high, the goal established is fully realistic. The new website is
designed to encourage and accommodate both bookings and sales:
"The new site is simpler and faster. The first feature seen by the
visitor is a booking window. Greater accessibility is a basic
prerequisite for increasing the number of bookings and purchases made via
the Web," says Filip Francke, Director Electronic Channels, SAS Airline.
The new website is constructed on a technology platform that is faster
than its predecessor, which will enable services to be more personalized.
SAS will be able to hold a dialog with the individual customer and make
offers tailored to meet a specific customer's requirements.