To elaborate a little, Avolar was United's attempt to join the lucrative biz jet fractional-ownership business. Basically, individuals or corporations can buy a chunk of time on a business jet and use it to go wherever they want, whenever they want to. Doing this on a large scale has been pioneered by Warren Buffet's NetJets and Bombardier's FlexJet. Watching those two companies take some of their best customers away, United's management decided to fight back by starting their own fractional ownership company. Business-wise, it was a brilliant move.. combining United's reputation with the flexibility of corporate jets. It'd also virtually guarantee profit as customers effectively pre-pay for their time, which in turn pays for the operation.. and then some. It also would've created a whole new revenue stream, good for diversification. In reality though, the decision to launch Avolar was seriously ill-timed. Labor relations at United have been sticky for quite some time and the double-whammy of the USAirways purchase and the launch of Avolar shook that antfarm. If management-employee relations were better, I think Avolar would've gotten a much better reception and quite possibly would have aircraft in the sky right now... but, the move to shut it down is probably in UAL's best interest right now as they try to fix what's broken before they try to build something else..