El Al 001
Topic Author
Posts: 978
Joined: Sun Oct 31, 1999 11:50 pm

El Al Announces A New Era In The Air

Tue Mar 26, 2002 7:30 pm

This is the formal statement taken from El Al regarding the new Platinum class;
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El Al Platinum – an all-inclusive flight experience

From arrival at the airport until touchdown at the destination

The new El Al Platinum offers:
-Increased pitch between rows
-Greater recline of seat
-Personal service on the ground and in the air
-Choice of upgraded meals
-New design

El Al’s 777-200, 747-400 and 767ER aircraft operating on the airline’s long-range routes have been reconfigured to accommodate El Al Platinum.

El Al Platinum will begin operation on April 7, 2002 On El Al’s direct flights to and from New York, Toronto, Los Angeles, Bangkok and Hong Kong.

Michael Levi, Chairman of the Board El Al Airlines, today announced the inauguration of El Al’s special new Class – El Al Platinum. Levi explains that a major goal of the airline’s strategic plans is to become the natural airline of choice for Israeli business travelers. The decision to open the new Class resulted from a close assessment of the needs of the airline’s clients, especially in the business segment, and resolved to meet the most advanced standards in modern international aviation. The inauguration of the new Class is part of El Al’s Turnabout plan, the new strategic plans formulated by the airline in mid-2001 and now being implemented. Levi noted that the airline’s 777, 747-400 and 767 planes for long-range routes have been reconfigured to suit El Al Platinum.

Levi adds that he has no doubt this change will increase El Al’s market share of business travelers on the routes in which the new Class will operate. Between October 2001 and February 2002, El Al’s market share at Ben-Gurion Airport rose by five percent.

El Al President David Hermesh notes that the decision to open El Al Platinum is part of the change in the airline’s marketing concept. Hermesh adds that implementation of the plan is part of the airline’s new Turnabout strategy plan, according to which El Al will focus on the business market segment and make these travelers prefer El Al over the competition.

Hermesh adds that El Al aims to continue to focus on improving service. El Al’s advantages as Israel’s national carrier are well known among the Israel public as well as to its competitors around the world. “There is no question of our leadership in security, which no other airline approaches. And yet,” says Hermesh, “I do not doubt that we excel at offering service to our passengers, and we intend to continue focusing on improving our service.”


El Al Platinum – the Planes;
El Al Platinum will begin operating on April 7, 2002, on El Al’s long-range routes, on Boeing 777 and 747-400 aircraft to and from New York, Los Angeles, Toronto, Hong Kong and Bangkok. On these planes El Al will continue to offer First Class and Economy Class service as well.

On El Al’s 767 planes that operate on long-range flights to these same destinations, only El Al Platinum and Economy Class service will be offered. On Boeing 737, 757, 747-200 and 767 aircraft that operate to the airline’s other destinations, Business Class and Economy Class service will be offered, as in the past.


El Al Platinum – Main Features;
Yitzchak Amitai, El Al Executive Vice President relates that the focal point of El Al Platinum is in the overall flight experience. The difference will be apparent from check-in at the airport and will include a change in the Shalom Service counters and more ground attendants to improve and accelerate service. Personal Representatives in the King David Lounge will be available to provide personal service to El Al Platinum passengers.

For better, more personal inflight service, El Al Platinum will have an expanded cabin crew. New menus, including wine lists, have been created to suit the passengers’ needs. Crockery and cutlery have been upgraded and redesigned in keeping with the new standard. Passengers may request course-by-course service of their meals or a Platinum Express meal – a quick meal served on one tray for those passengers who prefer to use the time onboard to catch up on their sleep or their work.


Seating Comfort;
The most outstanding feature of the new El Al Platinum is the seating and sleeping comfort and the possibility of working comfortably while enjoying prestigious service.

The pitch of the seats in the new Class has been increased to 55-60 inches. The backrest in El Al Platinum can recline 15 inches and a footrest ascends to provide support for the lower limbs, creating maximum comfort. These are significant improvements over the present situation. Passengers in this Class have personal screens for viewing a variety of entertainment programs. In 777 and 747-400 aircraft each passenger also has a personal reading lamp attached to the seat.

Advanced Communications Technology To meet the special needs of the main target population – business travelers – El Al’s 747-400 aircraft have now been equipped with outlets for laptop computers. Outlets are already available on 777 aircraft, enabling passengers to work in maximal comfort during the flight. Some aircraft also feature onboard fax machines and telephones.


El Al Platinum Flight Frequency;
During the first stage, El Al Platinum will operate on the following flights:
16 weekly direct flights to New York
3 weekly direct flights to Toronto/Los Angeles
5 weekly direct flights to Bangkok
2 weekly direct flights to Hong Kong
At end June 2002, when the fourth 777 plane goes into service and the summer timetable is in effect, El Al will publish a new and updated schedule.


Complete Design Concept;
The changes introduced include an overcall image design for the Class. Emphasis has been placed on improving and changing the appearance of the Class and a newly designed logo reflects the distinction of the product. In the same spirit, linen dinner napkins, pillowcases and headrest covers were also redesigned to round out the overall concept for the Class. The new image includes innovatively designed check-in counters, luggage tags, boarding cards, menus and wine lists and personal greeting cards from the cabin crew.

The overall design was conceived by the international branding company, Siegelgale.
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Starting on September, LHR will get Platinum service on all flights, untill then, all 777/744 flights to LHR will offer a regular Business class service.
This route will be followed by PEK and JNB in the near future and later also BOM.

As I've stated in the past, El Al keeps the 1st class on all 744s and 777s, this class offers fully flat beds with a state-of-the-art service.

LY is no longer offering a 1st class service on its 742.
LY will transfer the last 742B in service (AXQ) to Sun D'or for lowcost flights to the US in the summer.
In case demands rises, LY would keep AXQ for its own services and give Sun D'or AXH instead.

Replies are welcomed!
Michael. and Happy Pessach! Smile





 
scottysair
Posts: 6442
Joined: Tue Mar 28, 2000 4:07 pm

RE: El Al Announces A New Era In The Air

Tue Mar 26, 2002 10:49 pm

 Wow! That is wonderful news as for El Al.  Big thumbs up I think that is very proud of good customers and passengers on the planes and not had a anything a problem as for this time with after 30 years for now and please forget it with the past, okay.

How about El Al that need getting more fleets and more new routes by nonstop from TLV hub to hub. How about they want to get flying new nonstop from TLV-MIA flight by the range is 6,800 miles by the planes on B747-400 or B777. If they want get a more passengers get there to Israel easy way to do. Well, that it.
 
TimeForFlight
Posts: 261
Joined: Sun Feb 13, 2000 6:36 am

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:18 am

I only see good things ahead for El Al... I can't wait to fly them again!

Happy Pesach!
Isaac
 
The777Man
Posts: 5912
Joined: Sun Jul 04, 1999 4:54 am

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:33 am

So will the number of seats on the 777s be different then now? Thanks! The777Man
Boeing 777s flown: UA, TG, KE, BA, CX, NH, JD, JL, CZ, SQ, EK, NG, CO, AF, SV, KU, DL, AA, MH, OZ, CA, MS, SU, LY, RG, PE, AZ, KL, VN, PK, EY, NZ, AM, BR, AC, DT, UU, OS, AI, 9W, KQ, QR, VA, JJ, ET, TK, PR, BG, T5, CI, MU and LX.. Further to fly.. LH 777
 
4X-ELD
Posts: 86
Joined: Fri Dec 10, 1999 9:19 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:38 am

I have just finished the in-flight training for the new Platinum Class, Guys , this will be a great way to fly......
Our mangers are saying that in a few months the first class will get a face lift soon and then Economy class.
It is great to see a company that is putting money into service while other is cutting it.

4X.
 
4X-ELD
Posts: 86
Joined: Fri Dec 10, 1999 9:19 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:44 am

Hi The777Man,
The configuration is 6F,40P,236Y (282 total)
Some people in the airline saying that 9-18 seats will be removed from the Y class , but I couldn't confirm it.

4x
 
Guest

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:51 am

Hi!
How is the interior decoration of the 777?
 
Hamlet69
Posts: 2460
Joined: Thu Mar 09, 2000 2:45 am

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:54 am

4X-ELD,

A little off-topic, I know, but could you give me (either here, or if need be, privately) the seating configurations of the El Al fleet? I know that's a lot, so don't worry about it if is a problem.

Thanks,

Hamlet69
Honor the warriors, not the war.
 
4X-ELD
Posts: 86
Joined: Fri Dec 10, 1999 9:19 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 2:59 am

Hi Toda,
It is very simple but relaxing and elegant. Carpets are in dark blue.
The seats are in dark blue (economy and platinum) and gray (first class)
First and Platinum seats have 14inch monitor while Y class get 6.5 inch screens.
The toilets are larger then the one you find on a 747 or 767

When do plan to give us a visit (I know you take only 747-200 in the old colors  Smile ?)

4x
 
4X-ELD
Posts: 86
Joined: Fri Dec 10, 1999 9:19 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 3:03 am

Hi Hamlet69,
What do you need it for ?
Send me an e-mail and I will answer you soon
4x
 
Squigee
Posts: 634
Joined: Sun May 20, 2001 3:21 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 3:05 am

"A new era in the air"?

Calm down, there. I'd hate to see the mess you'd make if they announced new napkin colours.
Someday, we'll look back at this, laugh nervously, and then change the subject.
 
Guest

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 3:09 am

Hi ELD!

As soon as I'll have some vacations!! I came last December during my winter vacations, but I don't think I'll have any opportunity before summer (mid/end June).

I went several Sundays to the airport to see the 742s...but sadly without boarding them!! I miss them already!
BTW I guess it would be somewhat complicated to take a 747-200 in the new colors...And frankly, I'd prefer a 747-400 in any color!

Are you sometimes flying to GVA?
 
4X-ELD
Posts: 86
Joined: Fri Dec 10, 1999 9:19 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 3:17 am

No GVA flights for me, but I got to go in the last 2 months to BKK, HKT.
Even thogh I have great sympathy for the 200's I will rather fly the 400's on any long haul trip.
My choice for a short flight will be the 737 or 767.
BTW, regarding some things you wrote before:
The reason why ELAL didn't sale the old 742 is that they found out that by removing the parts of the aircraft they will make (or save on used parts) more then what they get on used aircraft market.
The metal of the aircraft is also been sold.

4x
 
The777Man
Posts: 5912
Joined: Sun Jul 04, 1999 4:54 am

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 5:15 am

4X-ELD, thanks for the info! How many 777s in the new configuration ? Thanks! The777Man
Boeing 777s flown: UA, TG, KE, BA, CX, NH, JD, JL, CZ, SQ, EK, NG, CO, AF, SV, KU, DL, AA, MH, OZ, CA, MS, SU, LY, RG, PE, AZ, KL, VN, PK, EY, NZ, AM, BR, AC, DT, UU, OS, AI, 9W, KQ, QR, VA, JJ, ET, TK, PR, BG, T5, CI, MU and LX.. Further to fly.. LH 777
 
El Al 001
Topic Author
Posts: 978
Joined: Sun Oct 31, 1999 11:50 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 5:29 am

All 777s got new configurations (3+on order).
They are gorgeous.

BTW, just to remind you all, LY will also offer Platinum Class service on its 4 weekly YYX-LAX-YYZ route from summer... some of you should try it... Smile

Michael
 
Guest

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 5:17 pm

Oh, that's very interesting; but which kind of used parts are they removing? Is it safe to use them again...?

And do you know to whom they're selling the metal?

...has nobody in the airline ever rised the idea of preserving one of the Jumbos...?
Many airlines are saving one or even some of their old airplanes for display (for instance Lufthansa with a (ex El-Al) 707 and a 747, or Swissair with a DC-3 and a Coronado (both at the Swiss Transportation Museum in Luzern).
It would really be worth!
 
4X-ELD
Posts: 86
Joined: Fri Dec 10, 1999 9:19 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 5:58 pm

there is a plan to preserve AXQ and turn it into an inflight traning center.
Regurding the parts for maintance: we are talking about seats,electronics and so . they are taking into the shop and being broght into top condetion.
These parts has a very expencive price tags these days.
 
Guest

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 6:09 pm

Aha, thanks;
These are great news concerning AXQ!

I just hope they won't have the stupid idea to put it in the new livery...as they've done with the training-707 (and the paint work is so horrible on that 707, it gives a poor image of the airline when you're driving to the airport...)


***

And the museum project...is it somehow still in life?
 
El Al 001
Topic Author
Posts: 978
Joined: Sun Oct 31, 1999 11:50 pm

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 6:34 pm

They would probably put it in the new c/s.
A Year (and a half) ago, when the same plans were with AXB, the a/c was in the middle of getting the new c/s (In fact, one side of the a/c had the new c/s and the other had the old ones, it was really interesting..) Anyway, that plane was b/u in the end and those plans were ceased.

I should say though that I'm in favour of your plan, David, LY better keep a Jumbo for a display, it would be so cool! Smile

Michael
 
Guest

RE: El Al Announces A New Era In The Air

Wed Mar 27, 2002 6:39 pm

Hi Mike, I'm happy to hear this!

You know high-ranking personalities at El-Al...you'd be in a MUCH better position than me to launch that idea in these decisions-making spheres!!