I was reading today in "Giant Jetliners" by Guy Norris and Mark Wagner and this caption was accompanied by a Virgin A340 pic:
"It is rumored that Richard Branson, the owner of Virgin Atlantics, negotiated a better deal for his A340s by betting the Airbus President, Jean Pierson, that he could remove that Frenchman's wristwatch without him knowing. Branson then apparently hypnotized Pierson and successfully removed his watch. The exact discount is unknown!"
Is this true? If so, cool!!