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How Much Market Research Do The Airlines Do?

Mon Apr 08, 2002 4:00 am

Presumably, the airlines do extensive research on O & D traffic when contemplating adding new routes. Which is just smart business.

But how much research do they do on their existing customers? Do any of them keep track of customers' attitudes toward the airline, or measure how valuable certain aspects of service are to customers?
 
TG992
Posts: 2310
Joined: Tue Jan 09, 2001 12:03 pm

RE: How Much Market Research Do The Airlines Do?

Mon Apr 08, 2002 6:23 pm

Yes, they do a LOT of that.

Focus groups, questionnaires, targeted mailings.. all of existing customers, especially elite members.
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