fly_emirates
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American Airlines And The Luxury Jet Thing

Fri Apr 26, 2002 2:08 pm

i have been always wondering, what is it with american airlines when they write on their planes " LUXURY JETS". what does that imply?
 
roguetrader
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RE: American Airlines And The Luxury Jet Thing

Fri Apr 26, 2002 2:26 pm

A goal of American Airlines has been to position itself as a premium carrier, at least insofar as this is possible in the US market. In otherwords, it tries to provide the highest level of service available in the US. This is advertised by its use of the terms 'luxury jet' and 'luxury liner' on its airplances.

Examples of this premium service are its being 1 of only 2 US carriers offering 3 class service on some domestic and longhaul international flights, and its being one of only 2 US carriers offering fully flat beds in first class. Also, its More Room throughout Coach (MRTC), in which it has removed rows of seats from all aircraft, is an effort in this regard.

AA wants to be seen as the most luxurious of all the US majors, hence the 'luxury jet / luxury liner' advertising.

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RogueTrader

 
CF-CPI
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RE: American Airlines And The Luxury Jet Thing

Fri Apr 26, 2002 11:30 pm

The 'Luxury Jet' theme goes way back to the early 70s, as the widebodies were being introduced. There was a major recession and excess capacity at the time so the then 'big three' airlines (AA, UA and TW) went on a spree to revamp their product, especially the interiors. AA put the 'widebody' enclosed overhead bins in the 707s and later the 727s. TW started an 'Ambassador Service' with new seats: the center seat in coach folded down to form a table if no one was sitting there. They went whole hog with new colourful seat covers, etc. UA installed 5-across coach seating and later closed overhead bins in the DC-8s. So .... this was the climate for the start of the 'Luxury Jet'.
 
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EA CO AS
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RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 12:23 am

Also, Eastern Air Lines had marketed their new B-727 and DC-9 aircraft as "Whisperjets" in TV and print ads, even going so far as to put "Whisperjet" titles on the aircraft themselves. (They'd later title the widebody L-1011 and A-300 aircraft as "Whisperliners" as well)

This gave Eastern a distinct marketing advantage, as customers would often ask other airlines, "So, do you have Whisperjets too?" The lack of using such a title was a perception problem for the other majors, and they needed to have another small gimmick of sorts to help sell themselves and show that EA didn't exactly have the leg up that everyone thought they did.

So American's planes (which had previously been known as "Astrojets," cashing in on NASA hype in the agency's heyday in the 60s) became known as "Luxury Jets" and "Luxury Liners," depending on if the plane was a narrowbody or widebody aircraft.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan

Comments made here are my own and are not intended to represent the official position of Alaska Air Group
 
KKMolokai
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RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 3:31 am

So why doesn't AA's 737-800's have the "LuxuryJet" title, and the 777-200's have the "LuxuryLiner" title?
We are the people of American Airlines. And we know why you fly.
 
fly_emirates
Posts: 970
Joined: Sat Oct 21, 2000 11:22 am

RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 7:13 am

i thought 757's has the luxury jet thing
 
ScottB
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RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 8:21 am

And Allegheny had "VistaJets" (that's why some of the US airways DC-9 registrations ended in "VJ") while Trans-Texas (later Texas International) had "Pamper Jets."
 
Stretch 8
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RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 10:46 am

CF and EA have it just about right. Back in the 1970s. AA even advertised a "coach lounge" on its 747s, complete with piano bar! I even remember flying these birds from DTW to LAX when I was a kid.
Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
 
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VapourTrails
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Joined: Fri Aug 17, 2001 9:30 pm

RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 6:02 pm

Fly_emirates, thanks for asking.. I was wondering that as well! Innocent I thought it was because they were 'special' in some way or another.

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chrisnh
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RE: American Airlines And The Luxury Jet Thing

Sat Apr 27, 2002 11:46 pm

In the 'old' days, especially when their 747s and DC-10s started to debut (with their lounges & piano bars, et al), the term 'Luxury Liner' had some basis in truth. Today of course, there's nothing 'luxurious' about their planes...as ordinary as United's, Delta's, and Northwest's.

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