I don’t realistically think that the latest crash in the string of nightmare prangs is going to result in China Airlines being shut down by authorities. The major damage is going to be done in the public’s confidence which is quite possibly going to force the carrier into economic ruin. After so many crashes, public confidence will never change. They will always be one of the world’s most dangerous airlines in the eyes of the Taiwanese and also the international travelling public. No matter what China Airlines does, they will have difficulty wooing back the Taiwanese so its more a case of trying to capture the international market. What they are going to need to do is introduce a complete rebranding, changing their name and livery completely. By doing this and initiating an aggressive marketing campaign and high levels of onboard services already seen aboard, I cannot see why they wouldn’t be able to convince the ignorant passenger back, providing that they drastically improve safety. My ideas to do so would firstly to “Internationalize” by employing pilots from around the globe in a bid to make it an International organization, alike what Singapore Airlines and Cathay Pacific have done because the Asian Airlines have always been regarded as extremely unsafe. More recently, Korean Air started employing expats and their safety record has improved markedly. With the surplus of extremely well qualified pilots from Sabena, Swissair and Ansett left unemployed, now could be the perfect time to snap up some truly exceptional and well trained pilots. As for the rest of the flying contingent, they will yet again need to be sent to Boeing or Airbus for complete and expensive retraining with those who fail loosing their jobs indefinitely – they’re going to need to be extraordinarily ruthless and hard-nosed to protect themselves because with the way things are now, their future is looking very bleak indeed.