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What Means "Braniff" After 1982?

Wed Jun 05, 2002 2:20 am

What are all these post-1982 "Braniffs"?

1984-1990:


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Photo © Tom Hildreth
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Photo © Konstantin von Wedelstaedt




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Photo © Frank Schaefer
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Photo © Torsten Maiwald



And here one even featuring Braniff's famous logo in 1989:
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Photo © Torsten Maiwald





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And BTW...

A weird livery in 1979/1980:

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Photo © PeachAir




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An old Braniff livery of the 1960s, and one by Alexander Calder in the late 1970s:

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Photo © Mel Lawrence
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Photo © Curt Sieloff




 
Braniff727
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RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 2:39 am

Braniff was re-started in 1984 with funding from Hyatt hotels. The airline was then bought out by a group of investors and driven into the ground in 1989. A series of bad management choices including the purchase of 50 A320's with options for an additional 50, purchase of Fokker 100s which never were delivered, moving the headquarters from Dallas to Orlando led the airline into bankruptcy.

Commonly known as Braniff Mark II or Braniff II, had hubs in Kansas City and originally Dallas, then Orlando. They operated a fleet of 737-200's, 737-200's, A320's and BAC111's.

The 737 you pointed out was the infamous Reebok plane, and experimental paint scheme that was hated system wide. The 727 you pointed out was the Ultra look developed by Cars and Concepts of Michigan to bring the airline into the 80's. The new logo font was created to better match the Calder DC-8 and 727.

The DC-8 was painted to reflect Braniff's LAD (Latin America Division) where as the 727 was painted to commemorate the USA's bi-centennial.

A third Braniff was created in 1991, lasting only a few short months.
Climbing
 
ord
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RE: Braniff727

Wed Jun 05, 2002 2:48 am

Do you have any information on Cars and Concepts that designed the Ultra scheme? Are they still around?

I personally think that was the nicest airline livery of all time.
 
mikephotos
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RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 2:56 am

The BAC 1-11's were obtained when they acquired/merged with Florida Express in 87/88.

Michael
 
BR715-A1-30
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RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 3:08 am

I miss the Second Alexander Girard Livery like the GREEN/YELLOW, and RED/YELLOW Liveries. Here is a picture.


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Photo © Steve Williams

Blue/Sky Blue

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Photo © John P. Stewart

Green/Yellow

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Photo © John P. Stewart

Red/Yellow

These are the schemes I miss. I saw the one picture in THE BOEING 727 SCRAPBOOK, with those 3 Brand new 727-200s in the Green/Yellow, Red/Yellow, Green/Yellow schemes. They were beautiful, glistening in the sun, those Pratts Gleaming Brand New.
Puhdiddle
 
N202PA
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RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 3:10 am

 
aatripleseven
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RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 3:17 am

Ultra is one of my favorite schemes of all time as well...


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Photo © George W. Hamlin



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Photo © PeachAir



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Photo © Frank Schaefer



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Photo © Frank Schaefer

 
Braniff727
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RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 3:23 am

ORD,

I don't believe they are around anymore. They were located in Brighton Michigan, which is about an hour Northwest of Detroit.

Here's what I found on braniffinternational.org:

"“Ultra” Scheme 1977
In 1978 on the suggestion of Braniff’s advertising agency president George Gordon, it engaged the Cadillac automobile design consultants, Cars & Concepts, to create a new scheme to accompany its new “Ultra” look of leather interiors and sleek Halston uniforms.

The new colors, which debuted in December 1978, replaced the two-tone scheme introduced in 1971. The result was six new rich colors which took inspiration from the prior schemes:

Chocolate Brown
Corvette (Light) Blue
Mercury Blue
Metallic Blue
Perseus Green
Burgundy
Sparkling Burgundy
Terra Cotta

The aircraft carried racing stripes on the lower fuselage, the leading and trailing edge of the tail and forward portion of the engine nacelles. The Braniff name appeared in script on the fuselage replacing the previous “Braniff International” name. The “BI” logo was also dropped from the tail.

The 747 aircraft featured the new orange color with a new stylized font used for “Braniff International” name on the fuselage and the same racing stripe treatment found on rest of the “Ultra” planes.



Check out http://www.braniffinternational.com and http://www.braniffinternational.org for more information.
Climbing
 
Guest

RE: What Means "Braniff" After 1982?

Wed Jun 05, 2002 4:50 pm

Thank you all for these very interesting answers!

It's really a pity such an original airline is gone...