OK, here's some more info, but I think it pretty much puts the kabash on some of the rumors...
First, head over to Yahoo/Finance, type in "BA" for Boeing, and go to the messages section. Start at message #168664 and read the handful of messages in the thread.
Next, head over to the Boeing website, and look at orders. To sum it up, SWA has ordered the following 737-700s:
063 on 11-17-93
007 on 12-29-97
059 on 01-22-98
001 on 04-01-99
006 on 04-20-99
006 on 06-17-99
094 on 06-29-00 (Remember this quantity and date)
237 Total 737-700s on firm order
Now, look at:
About the 3rd paragraph down, it says:
Southwest Places Largest-Ever Boeing Next-Generation 737 Order:
Boeing Commercial Airplanes Group confirmed June 29, 2000, that Dallas-based Southwest Airlines has placed an order for up to 290 Next-Generation 737s. The order includes 94 firm Boeing 737-700s, as well as 25 options and up to 171 purchase rights for an additional 196 Next-Generation airplanes over the next 12 years. Deliveries under the new order begin in 2002. The order is the largest ever placed for the Next-Generation 737.
Notice that the date of this 290-aircraft order is almost *exactly* two years ago, and I can't help but wonder if someone, somewhere, got confused about some dates, in particular, the year. Certainly, there are 114 previously-ordered aircraft yet to be delivered, and those plus the 25 options, and 171 purchase rights comes up to 310 aircraft, a sizeable amount if all options/rights are exercised, but my point is that the 290-aircraft order is OLD news......and skewed into something it's not, to boot.
ALL views, opinions expressed are mine ONLY and are NOT representative of those shared by Southwest Airlines Co.