Color Air? Well, too ambitious, and bad planning, maybe even ahead of time. They should've stuck to ships.
And in addition, at the time BU was a bona fide competitor to SK. Imagine, three airlines serving the small town of Aalesund, wing to wing. About 35 000 people live there. At some point they had 12 flights from major cities (and there are not many major cities in a country of 4,5 million!) in and out of town. Can you imagine?
Guess who the loser was? SK`s FFmiles and BU`s Wings program played a major part in strangling an opponent. Today (as of July 1), domestic FF-programs are a thing of the past.
Thing is, after BU's fall and before the coming of NAS, there was no national competition for pax. One way or the other, SAS would get 'em all, through SK, BU or WF.
So NAS does stand a chance, and good luck to them! And to other competitors. (And, by the way, SK is, in my very personal opinion, still the best way to fly - though that too may change shortly as they have announced a new in-flight service program which doesn't seem to -aah - interesting?)
Trains and boats and planes....