With the near take over of Go Fly by easyJet Airlines, are we likely to see a new image for EZY? Yes new paint, new uniforms etc will cost a lot of money, but I've had a few thoughts.....
Firstly, having been formed by BA, GO is about as conservative as a low cost airline can get. Like Buzz, they've always avoided the 'tackiness' that other lo-cos such as EZY and FR have become associated with. Their image has appealed more to businessmen and middle class travelers who prefer to travel on a more traditional airline as opposed to a flying bus. Obviously with the intergration of EZY and GO they'll be left with less of a choice, but inorder to please Go passengers I think it might be a good idea for EZY to 'posh up' their image a bit. You say "easyJet" to a lot of people and they turn their nose up, but Go has a certain class about it, despite being low cost.
My other point is that Go's employees don't seem too keen on joining the "orange army". Many times on Pprune and other websites I've read about how Go employees feel working for EZY is a step down from their current airline. I can't blame them though- I can't think of anything worse than wearing those orange shirts and navy body warmers that are too big and hang off the shoulder!
Perhaps for staff morale a more conservative image could be worked it's way into EZY.
Lastly, despite the fact it's only 7 years old, easyJet's livery is now the oldest in the UK, and with all the new repainting going on with our airlines EZY might not want to be left behind!
Go's fleet are all going to have to be repainted and their employees issued with easyJet uniforms, so this change over period would be the perfect chance for Stelios to slowly work in a new image.
I'm not suggesting anything so conservative it looks like Baroness Thatcher designed it or ditching the famous orange, but simply more of a compromise between the images of these two great airlines that will soon become Europe's largest LCC!