Today a majority of airlines outside the US is flying liveries using white and blue as their main colours.
white fuselage, blue tail. I think thats very generic, boring and the opposite of what I would want my airline to be if I would be a CEO: Stand out of the crowd.
Thank god for Northwest, United, US Air, Iberia, Asiana and Virgin Atlantic!
You might not like the blue-and-white "corporate" look but it conveys an image of reassurance and reliability. You use the word "boring"...that's not a bad thing when you're trying to attract passengers. Boring = uneventful, which is just what flyers are looking for.