In 1977, because of the earlier Tenerife desaster and pan Am began to feel the financial strain, and was desperate to be in the spot light again in the public's eye. The previous year, to celebrate the US bicentennial, Pan Am flown the 747SP calling it Clipper 200-Liberty Bell Express, on a record breaking round the world at the equator! The flight carried 98 passengers. First class cost $2.912 and for economy, $1.838.
Then, Pan Am's public relations thought of another stunt of flying the 50th Anniversary of the company with the same type, 747SP but this time around the world from pole to pole!
many of you have filled in on the story, Clipper New Horizons, flight 50. Miss USA and Miss Universe would accompany the passengers all the way around the world. While stopping in London, Miss England would join, and stopping in Cape Town, Miss South Africa would join, and when stopping in Auckland, then Miss new Zealand would join the flight en route!
There were 165 first-class passengers, which they would be showered with gifts and souvenirs of Pan Am's 50th anniversary. hand picked capin crews, Forteen carefully planned meals, and classic movies. The bicentennial flight before was so popular with the people who took it that some came back for this flight, and advertised in The Wall Street Journal. The seats were sold within three days. They were willing to pay $2.200 to fly the world in a weekend just to be part of history!
The company hired actual models for Gucci's womans fashion show on board, one of whom is a Pan Am's agancy in New york. For this event, the upper deck was used as a hair salon and dressing and applying make-ups.