It seems that airline alliances are becoming all the rage among the major(not low cost) carriers. The stated purpose is to create a "seamless" travel experience for people traveling on one or more of the partners. Many partners are getting anti trust immunity. Some have tried for mergers or acquisitions of each other with varying levels of success. The alliances are always adding more members and courting others. I have some questions reguarding what you think the eventual result of these agreements will be.
For my examples I'm going to use Skyteam, which is the alliance with which I am the most familiar.
1) Do you think there will come a time where instead of saying "I'm taking Delta" one would say "I'm taking SkyTeam". I could see this happening because the passengers already seem to have no problem saying "I'm flying Delta" when they are actually taking Skywest or Comair or Atlantic Coast Jet. They identify these carriers as "Delta", so I would find it not so hard of a jump for people to identify Delta and Air France, etc as "Sky Team"
As a tie-in to question 1, would it be possible for the alliances to get their own 2 letter IATA codes for use along their entire systems.
2) Do you think they will ever set up a frequent flier program for everyone in the alliance. Like "What's your skyteam number" instead of "what's your Frequence Plus number". I think this could be accomplished because when Delta acquired Pan Am the PA Frequent Fliers were automatically assigned a Delta Frequent Flier number with the same ammount of mileage as was in their Pan Am account. Also there are websites such as "milepoint.com" that seem to be able to use FF miles from several partners for redemption on the afore mentioned partners.