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TS-IOR
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Joined: Mon Oct 08, 2001 9:44 pm

Northwest Orient

Mon Aug 26, 2002 10:48 pm


Is Northwest Orient the original name of the now-called Northwest Airlines.

The logo and the basic colors are the same,and the home-base too !!!
 
na
Posts: 9129
Joined: Sun Dec 12, 1999 3:52 am

RE: Northwest Orient

Mon Aug 26, 2002 10:52 pm

You´re right. Northwest called itself Northwest Orient until 1986/87. But the logo was different back then, the excellent logo Landor created for NWA was introduced in 1989.
 
Scorpio
Posts: 4767
Joined: Thu Oct 04, 2001 3:48 am

RE: Northwest Orient

Mon Aug 26, 2002 10:55 pm

Well... yes and no. It was not the original name of NW, but NW did go by that name for a period of time, to reflect that they were and airline that was very strong in its traffic in the Orient. They changed their name to what it is now after the take-over of Republic, after which they became a considerable force in domestic traffic.
 
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TS-IOR
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RE: Northwest Orient

Mon Aug 26, 2002 11:04 pm


They are strong in Asia,no !!!
 
Stretch 8
Posts: 2468
Joined: Fri May 28, 1999 4:00 am

RE: Northwest Orient

Mon Aug 26, 2002 11:32 pm

I am old enough to remember the old radio/TV commercial audio jingle for the company:

"North-west Or-i-ent BOOOOOOOONG! aiiiir-liiines!"
Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
 
zebfly2
Posts: 406
Joined: Wed Aug 01, 2001 11:44 pm

RE: Northwest Orient

Tue Aug 27, 2002 12:29 am

Hey Stretch-8, I remember the same ad as a child!!! If I'm not mistaken I think that there was also an ad that mentioned the actual flight number,#7, I believe. Also, they promoted different routes to Asia depending whether you wanted to fly through Alaska, LAX/SFO, or HNL. Ahh, those were the days when air travel was more of an adventure and pleasure as opposed to what it has now become-a complete farce!!!
Educate your children before others mis-educate them!!!
 
LoneStarMike
Posts: 2802
Joined: Sat Jul 01, 2000 1:02 pm

RE: Northwest Orient

Tue Aug 27, 2002 2:32 am

If you want a real blast from the (distant) past, check out these magazines ads from the 1950's for Northwest Orient. Actually, some of the ads say Northwest Orient Airlines, others just say Northwest Airlines.

Castle in the air.
1950

The sun never sets on Northwest Airlines.
1951

4 corners of the earth... only hours apart.
1952

East meets West... on the Orient Express.
1952

All the way...to the Orient.
1953

Fifth Avenue to Fujiyama... in 2305 minutes.
1953

Sunny side up!
1953

Two-story penthouse... with wings.
1953

A few steps that save you 1756 miles.
1954

Discover America's exciting new vacation-land. A day away on the Orient Express.
1954

Go Northwest, young man.
1954

High... Wide... and Handome.
1954

Where are you going my pretty maids?
1954

LoneStarMike

 
maiznblu_757
Posts: 4952
Joined: Fri Mar 01, 2002 12:05 pm

RE: Northwest Orient

Tue Aug 27, 2002 2:47 am

NW still is Orient... hehe...

NWA276 (Commercial, Jet)
Status: DEPARTED, ENROUTE
Company: NORTHWEST ORIENT AIRLINES INC.
Country: UNITED STATES
Radio Call: NORTHWEST
Ground Spd: 477 kts (Assigned: 0457)
Altitude: 370(hundreds of feet) (Assigned: 370)
Type: B753 (Boeing Company Model 757-300)
Origin Apt: SEA SEATTLE-TACOMA INTL
Dest Apt: DTW DETROIT METROPOLITAN WAYNE COUNTY
Departed: 1626Z ETA: 2010Z
Distance Fm: 584.39 NM To Dest: 1086.86 NM
 
redngold
Posts: 6673
Joined: Wed Mar 22, 2000 12:26 pm

RE: Northwest Orient

Tue Aug 27, 2002 8:37 am

Maiznblu, someone must have made a mistake on that, because they officially changed their name in 1989.

I remember that The Price is Right and other game shows used to fly their game winners on Northwest Orient (trips to Japan and Hong Kong.) Ahh, those were the days...

redngold
Up, up and away!
 
maiznblu_757
Posts: 4952
Joined: Fri Mar 01, 2002 12:05 pm

RE: Northwest Orient

Tue Aug 27, 2002 10:12 am

All the flight trackers do that... Sorry.
 
azjubilee
Posts: 3376
Joined: Sat Apr 29, 2000 5:26 am

RE: Northwest Orient

Tue Aug 27, 2002 12:31 pm

Actually the Orient part was dropped in 1986 when the airline bought Republic. That is fact. Despite what the trackers say Maiznblue757 - they are wrong. HOLLA!


AZJ
 
CXHKG
Posts: 83
Joined: Mon Oct 02, 2000 11:47 pm

RE: Northwest Orient

Tue Aug 27, 2002 12:52 pm

Hi Stretch 8,

How interesting that you mentioned that NW ad from yonks ago. We had that too in Hong Kong. I used to sing along to it, believe it or not! I used to like their colour and their logo then. I was fascinated by why this US airline has the word 'Orient' in its name. They used to be the only airline flying direct from HKG to SEA. Pity now that they do not fly this route anymore. They did HKG to Minneapolis non-stop for a while. I think they have stopped that too. Now they only do a HKG-TYO-JFK daily. However, they still have flights to many Asian cities. So their presence in the Orient is still high and has been so for so many years. Now, I know why they have the 'Orient' word in their name!
 
maiznblu_757
Posts: 4952
Joined: Fri Mar 01, 2002 12:05 pm

RE: Northwest Orient

Tue Aug 27, 2002 12:54 pm

The FAA needs to do something about that, because all the info comes from the FAA... Holla.
 
IMissPiedmont
Posts: 6200
Joined: Wed May 23, 2001 12:58 pm

RE: Northwest Orient

Tue Aug 27, 2002 1:55 pm

And in answer to the original question, I believe they became Northwest Orient in 1948 or '49. I really have a mess in my library right now so I can't say for sure. Anyone want a job for a few weeks rearranging my books and timetables? I've been a bit lax lately.
The day you stop learning is the day you should die.
 
lapper
Posts: 1537
Joined: Fri Mar 15, 2002 6:42 am

RE: Northwest Orient

Tue Aug 27, 2002 4:18 pm

We used to have that ad in the Uk too. I don't remember the BOOOOOOOONG! though!

I have a friend that still calls them Northwest Orient too!!!!
 
CXHKG
Posts: 83
Joined: Mon Oct 02, 2000 11:47 pm

RE: Northwest Orient

Tue Aug 27, 2002 7:26 pm

In HK, the ad definitely had the BOOOOOOONG and all! That was the best bit of the ad, signifying the "Orient" part of the airline. Not many alirline ads are so memorable. The other one I can think of is the " Singapore Girl, the Great Way to Fly!" ad. The song has not changed at all ever since the ad came out all those years ago. Maybe becoming a bit sexist these days, though...
 
Stretch 8
Posts: 2468
Joined: Fri May 28, 1999 4:00 am

RE: Northwest Orient

Tue Aug 27, 2002 8:47 pm

I wonder if the use of "Orient" and the "BOOOOOOOONG" would be viewed sa racist today; some people will complain about anything. As a kid growning up in the Detroit area, NW was not a dominant force at DTW. They were on a par with UA and AA (this was long before deregulation and the hub and spoke system). NW had no international flights from DTW in those days. In fact, no one did, except Pan Am and BOAC - to London only, after stops in either NEw York or Boston.
Maggs swings, it's a drive deep to left! The Tigers are going to the World Series!!!
 
TWFirst
Posts: 5752
Joined: Wed Apr 19, 2000 5:30 am

RE: Northwest Orient

Tue Aug 27, 2002 9:41 pm

What I find interesting in these '50's ads is their old logo... obviously the inspiration for their current one.
An unexamined life isn't worth living.
 
azjubilee
Posts: 3376
Joined: Sat Apr 29, 2000 5:26 am

RE: Northwest Orient

Wed Aug 28, 2002 8:12 am

Let's get one thing straight... the name of the company has never been Northwest Orient. Orient was added as a brand recognition scheme. The certificate has read Northwest Airways/Airlines since the inception 75/76 years ago. Much like Northwest Airlink/JetAirlink is a brand recognition scheme... not a name of a company. The operators of Airlink still have Mesaba and Pinnacle on the 121 operating certificates.


AZJ

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