MILAN (Italy) - The anti-trust and market authority has fined Ryanair for 2,582m Euro for publishing newspaper advertisement earlier this year breaching legislation on comparative advertising.
The authority investigated a complaint made in February by Alitalia SpA after Ryanair compared the two airlines fares on a series of routes between Italy and Germany.
Here the topic I wrote about six months ago when I saw the comparative advertising against Alitalia on the main Italian newspapers:
Posted 01-30-02 14:37 and read 420 times.
I think Ryanair doesn't care what happened two week ago in Germany at the Cologne Court.
Here the detalis of their new advertising on all the main Italian papers.
Unfortunately my scanner doesn't work so well to put the picture of the advertising, but here a small summary:
Title: ALITALIA.... THE MOST EXPENSIVE ITALIAN COFFEE!
(follow a picture of a big cup of coffee with the name Alitalia inside)
Then this comparate advertising:
To Frankfurt (one-way) from:
Milan AZ €382 Vs. FR €20
Pescara AZ €655 Vs. FR €20
Pisa AZ €484 Vs. FR €25
Follow at the bottom of the advertising (It's written so small that you really need glass to read it!!):
Tax excluded; Alitalia flights use Main Airport and Ryanair flights use Hahn airport; Ryanair flights from Milan use Orio Al Serio airport; Alitalia flights from Pisa are operated via MXP; Alitalia flights from Pescara are operated first via Rome FCO and then via Milan LIN.
What do you think that it will happen in the nearest future?? I'm pretty sure AZ will take FR to Court.
But now I start to think that FR in order to have free pubblicity is really happy to go to Court so often.
And about the comparison of the Pescara route??
It's really unbelievable.