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apuneger
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SN Brussels Airlines About To Change Their Looks

Mon Sep 02, 2002 8:51 pm

Hi,

According to VTM Teletekst (I know, probably not the most reliable source around the world, but still the report is noteworthy) SN Brussels Airlines will soon change their looks (well, do a small update). Apparently, an expert said to SN Brussels Airlines management that the current look is not what it should be, and they decided to implement his suggestions:

- The stylish 'S', still dating back from the Sabena era, will be enlarged;
- The yellow/orange cheatline will no longer be;
- There will also be a small change to the current type of blue that is being used in their livery.

As said before: this is not some rumor, but I still know sources that I thrust more than this one.

Ivan
Ivan Coninx - Brussels Aviation Photography
 
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RE: SN Brussels Airlines About To Change Their Looks

Mon Sep 02, 2002 9:02 pm

Hey Ivan!

This news was written this morning in 'De Morgen'.

Why the changes:

x they don't have to buy yellow paint anymore
x they will use new blue paint, and the blue they will use is cheaper than the one they currently use

How much will the repainting cost? Some aircrafts (3 I believe) are already in full SNBA colours.

Regards,
Frederic
 
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RE: SN Brussels Airlines About To Change Their Looks

Mon Sep 02, 2002 9:09 pm

Anyhow, I love the S but I was not too fond of the rest of their livery....

They need something that attracts the attention ( see VG for example), not a white aircraft!(this will be too expensive for SNBA but hey, one can dream right?)

I am very curious what it will look like
 
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RE: SN Brussels Airlines About To Change Their Looks

Mon Sep 02, 2002 9:15 pm

Some additional info (also from De Morgen):

The lettertype (I hope this is the correct English word) of 'SN Brussels Airlines' will be changed.

And I believe that they want that the 'SN' dissapears in the future, so that it becomes 'Brussels Airlines'.

Regards,
Frederic

 
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apuneger
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 12:06 am

Sabena 690:

Thanks for the additional comments. So, according to the information in the Belgian newspaper 'De Morgen', they will get rid of the yellow cheatline because then they won't have to buy yellow paint anymore? Now, with all due respect, but what kind of reason is this? Why don't they just get rid of their entire livery instead? Of course it's obvious that paint costs money, but hey, once you have chosen a livery, stick to it, and don't change it because the paint costs you money. Just imagine that they would get rid of the Euro-white livery, 'because white paint costs money'...

And, don't forget the Birdy A330's that will have to be repainted.

But, hey, don't let you get me wrong, I'm still in favour of SN Brussels Airlines (just in case you should doubt), but I just think that it's wrong to change your corporate image only 6 months or so after start-up. It only shows that they didn't do their jobs well 6 months ago I guess...Or did the price of yellow paint go ballistic all of a sudden?  Smile/happy/getting dizzy

And, the right word for 'lettertype' is 'font'...  Smile/happy/getting dizzy

Ivan
Ivan Coninx - Brussels Aviation Photography
 
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 12:20 am


I think I know something about this  Smile

The marketingdirector of SN Brussels was fired recently and his succesor (from the UK) wants to show he is the man in charge now. I am affraid it has to do a lot with personality...

 
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 12:34 am

> I am affraid it has to do a lot with personality...

However, it remains so that the original SNBA livery (and especially the name) was received with lots of criticism in the media (and also on A.net).


> I still know sources that I thrust more than this one

I barely watch VTM myself, however one of their journalists cooperated in writing this recent (and excellent) book "The Crash of Sabena".


> SN Brussels Airlines will soon change their looks

So if logo, color and concept of the SNBA corporate design will be modified, then what will finally remain of the earlier design proposed by the reputed brand design buro "Minale Design Stragegy". I assume SNBA paid a nice fee for this. Do these marketing buro's provide some kind of guarantee to their clients, like "if the new concept doesn't work, then we pay you back!". Probably not.


> they want that the 'SN' dissapears in the future

I believe that president Kuijpers had mentioned this one time in an interview early February, however later on an SNBA spokesman had confirmed that the SN would remain in the corporate name.


> only shows that they didn't do their jobs well 6 months ago

That seems at least to have been the reason why BA changed their world images livery again after just a few years.


> Or did the price of yellow paint go ballistic all of a sudden?

Maybe they were painting this yellow/orange line with pure gold.  Big grin


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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 12:55 am

They've just about finished repainting the entire fleet, at significant cost, and now they want to do it again. Good job...

Anyway, I like the current colors, and the yellow cheatline differentiates it from the boring white-bodies. I don't know of anyone that seriously dislikes it.

Changing the branding also means changing letterhead, posters, billboards, display paneling, advertising, etc. etc..

Sounds like the new marketing director's ego is going to cost them a ton of money that they don't have. Not very smart.

Charles
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apuneger
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 1:34 am

Cfalk:

Good post! It really makes sense! I also liked the current livery to be honest. If this new decision is just based on personal opinions, then all I can say is 'ts ts ts ts...what a shame'.

Ivan
Ivan Coninx - Brussels Aviation Photography
 
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 3:13 am

Is not possible to return to the brand name Sabena. There are some companies who went bankrupt in the past like Aeromexico or even Pan Am and kept using the name.
 
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 3:17 am

Finally the ywllow/orange line is dissapearing.

I just feel weird to have the combination of Blue and Orange colour together.
 
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apuneger
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 3:20 am

Lima:

I think it is very unlikely that SN Brussels Airlines will ever change its name to Sabena. A new name stands for a brand new start, a new company, a new breeze if you'd like.

Should SN Brussels Airlines ever change its name into Sabena, the public opinion will probably once again think that everything is back to the old, if you know what I mean. And, if SN Brussels Airlines really wants to retain its image of being a brand-new company, full of motivation, then I think it would be a very bad idea to change the name into Sabena, even though we all still embrace Sabena in our inner heart...

Ivan
Ivan Coninx - Brussels Aviation Photography
 
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RE: SN Brussels Airlines About To Change Their Looks

Tue Sep 03, 2002 3:24 am

Bigo747,

Aloha Airlines (Hawai'i) uses orange and blue together in their paint scheme, and its rather attractive ...
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