Posts: 410
Joined: Tue Aug 08, 2000 10:45 am

Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 5:43 am

I have a feeling that you people are going to shoot me down for asking this, but do you think that an airline like JetBlue could possibly have a VIP club (like the Admirals Club, Crown Room, Red Carpet Club, etc.) that would charge for membership and provide similar amenities as the preexisting ones?

This would be an extra source of income for the airlines, and would help draw in the increasing numbers of business travellers who choose low-fares vs. the majors.

What do you think?

RE: Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 5:50 am

The only low fare airlines that have VIP clubs I know of are America West and National. America West has 3 at PHX and 1 at LAS and the Port Columbus airport. National has one at LAS.

RE: Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 5:54 am

Going back to your question though, I'm not too sure that clubs for low fare airlines could work because the majority of fliers on low fare airlines are cost conscious and don't really care for any perks. But that's just my opinion  Smile/happy/getting dizzy

RE: Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 6:02 am

One British LCC is already providing lounges, gourmet food and other 'add-on/pay-as-you-go' type services.

It's called Buzz. (

However, it's not clear how well they are doing, and they don't seem to be as successful as Easyjet, Go or Ryanair, who don't provide these kinds of 'add-on' frills.

Buzz UK is owned by KLM.
Posts: 1600
Joined: Mon Dec 11, 2000 10:39 am

RE: Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 10:58 am

The way to go would be to contract out the running of a club to a seperate organisation.

Passengers could then use the lounge by presenting their boarding pass and paying a seperate fee (like a pay-per-use situation). Regular flyers could join the lounge on a monthly/annual basis. A lot like joining a gym.
Posts: 476
Joined: Sun Sep 24, 2000 2:50 pm

RE: Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 11:53 am

Personally I think that as more cost- conscious business travelers use budget airlines this might make a nice niche.
Posts: 1943
Joined: Sat Mar 03, 2001 4:57 pm

RE: Could Low-fare Airline Clubs Work?

Sun Sep 08, 2002 12:47 pm

When ValuJet became AirTran, and introduced assigned seating, business class, ff program, etc., etc., there were also plans to open three "Business Class Lounges" in ATL, IAD, and MCO. (I know, as I was one of the individuals working on the program)...however, the idea was scrapped as being cost prohoibitive. There's been no discussion since to pursue it.

Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: Could Low-fare Airline Clubs Work?

Thu Sep 12, 2002 8:41 am

I think that is there would be enough demand for the service, a club could be a good idea. I like the idea of franchising it so to speak, by letting someone else run it for you. The closest most LCCs have to a lounge is the bar right across the gate from them (like the Sam Adams pub right across from FL's gates @ IAD). I think AirTran will probably revisit the concept if they stay on Concourse C once the new terminal opens ups on the southside, and could use the old EasternIonosphere Club that was supposed to be turned into a Crown Room, but never opened up, I think ASA uses the space for offices now, but still has the Ionosphere setup inside. I think you could make it a cross between Laptop Lane, a coffeeshop, a lounge, with a dash of Virgin's Clubhouse thrown in.

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