godbless
Posts: 2680
Joined: Tue Apr 04, 2000 5:26 am

SIA - It's Rise To The Best Of The Best Airlines

Sat Sep 14, 2002 1:53 am

I do not know too much about Singapore Airlines. What I can say is that it started off as "Singapore-Malaysia Airlines", an airline for Singapore and Malaysia. Later the two airlines seperated and became MAS and SIA.
From then on Singapore Airlines worked it's way up to what it is today, a worldclass airline with superb service with a fleet of only widebodies to offer it's customers only the best of the best.

But how exactly was that development? When was SIA first named as top airline?

From when until when did Singapore Airlines fly to Berlin-Schönefeld?

Regards,
Max
 
SInGAPORE_AIR
Posts: 11619
Joined: Mon Nov 13, 2000 4:06 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Sat Sep 14, 2002 2:22 am

I did an essay on the history of Singapore Airlines for an English informative essay. I don't know if I can get it back yet as it's not the end of October, however I could try.
Anyone can fly, only the best Soar.
 
godbless
Posts: 2680
Joined: Tue Apr 04, 2000 5:26 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Sat Sep 14, 2002 2:25 am

Singapore_Air,

That would be great if that would work  Smile/happy/getting dizzy

Max
 
SQ772
Posts: 1647
Joined: Wed Nov 07, 2001 5:16 pm

RE: SIA - It's Rise To The Best Of The Best Airlines

Sun Sep 15, 2002 1:14 am

Yes, I would be very interested to find out what Singapore_Air wrote from an outsider's point of view.

SQ's rise was largely due to its marketing strategy. This strategy worked well for the airline in the past, and has continued to work well till this day. Unfortunately, it worked so well that it raised passengers' perception to such a high level that it sometimes has difficulty maintaining its brand promise.



There's always a better way to fly...
 
go canada!
Posts: 2886
Joined: Wed Jun 06, 2001 1:33 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Sun Sep 15, 2002 1:40 am

singapore airs rise is a good lesson to many businesses, a small country has managed to have a world successful airline, it looked at the uk example withBA, took that model and changed it to fit a very successful model. sinagpore air hasnt made many mistakes, it has been critised for overpaying for virgin but because virgin was a private company and because of richard branson charisma it was quite easy to believe the help, howeversingapore have stuck to virgin and kept faith, they have stopped it being a cash cow for other parts of richards bransons empire, this shows their excellenet business awareness.

furthermore, they have taken a sensible, measured approach regarding the australian/nz market and havent rushed into any decisions despite the hope of some, any airline comign from singapore will be measured and realistic, the trademark of singapore.
It is amazing what can be accomplised when nobody takes the credit
 
tsentsan
Posts: 1921
Joined: Mon Jan 28, 2002 10:48 pm

RE: SIA - It's Rise To The Best Of The Best Airlines

Sun Sep 15, 2002 2:53 am

Well said Go Canada! *clap clap*
NO URLS in signature
 
SInGAPORE_AIR
Posts: 11619
Joined: Mon Nov 13, 2000 4:06 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Sun Sep 15, 2002 3:08 am

SQ772: It was just a history of SIA with emphasis on the early 21st Century and 90s - nothing new - it was just to get me the A*.

Godbless: This website will help you.
Anyone can fly, only the best Soar.
 
SInGAPORE_AIR
Posts: 11619
Joined: Mon Nov 13, 2000 4:06 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Sun Sep 15, 2002 3:11 am

Godbless: http://www1.moe.edu.sg/ne/SGstory/BeginingSIA.html

As I said, my essay won't be given back until October unless I ask for it and I'll try on Monday.
Anyone can fly, only the best Soar.
 
Mr.BA
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Joined: Sun Sep 24, 2000 12:26 pm

RE: SIA - It's Rise To The Best Of The Best Airlines

Sun Sep 15, 2002 12:52 pm

SQ make mistakes but they learn from it, cope with it, solve problems... there look, here they are!
Boeing747 万岁!
 
Ex_SQer
Posts: 1351
Joined: Wed Apr 24, 2002 5:43 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Mon Sep 16, 2002 4:29 am

SQ772:
FYI Standford's Business School wrote a case on SIA somewhere around 1987-88. The case is meant for class discussion, and it talked about SQ's strategy till then, and their options looking forward (staffing, alliances, expansion, aircraft choices, etc). It was a balanced and well-written case except that it glosses over SQ's internal staff policies (which external publications don't?).

I'd send you a copy except that it is in a storage facility in Los Angeles.....

Godbless:
SQ started flights into SXF just before West and East Germany officially merged - I think they started in Sept 1990 or 1991. They made the decision in a hurry. At that time, SQ had rights for 7x/week flights into the former West Germany and 2x/week into the former East Germany. SQ badly wanted to expand its services into Germany (they were more interested in the West, though, and they were seriously looking at DUS at one time) and they decided to utilize the rights to East Germany before they lost them in the merger.

SQ never made a profit on SXF. They stopped flying there in 1998 (I think, could have been 1999) when the Asian Financial Crisis hit. In any case SQ and LH were consolidating their FRA hub so it was inevitable that SXF would go.
 
SQ772
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RE: SIA - It's Rise To The Best Of The Best Airlines

Mon Sep 16, 2002 12:11 pm

Ex_SQer, any chance of finding the case study on the web? I attended a seminar some time ago, where someone from SQ did a presentation on SQ's marketing (or rather brand) strategy for the past 30 years. Pretty interesting stuff.
There's always a better way to fly...
 
Ex_SQer
Posts: 1351
Joined: Wed Apr 24, 2002 5:43 am

RE: SIA - It's Rise To The Best Of The Best Airlines

Mon Sep 16, 2002 5:02 pm

SQ772:
The best thing I can suggest is go to www.copernic.com, download the free basic version, and do a search. Copernic is a useful tool to have anyway.

If you are nice to me and you stop calling me a "gan tung" on this public forum then I may just go search for it next time I am in LA....