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skippy777
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Northwest Airlines New Livery

Thu Sep 19, 2002 6:49 pm

Great job Norbert,

Northwest Airlines New Livery ?

Great an airplane with red wings.
You can spot it high up in the sky.

I hope you get invited at Northwest HQ to explain your design.
Great livery from Delsey Airlines as well in that forum Air Orange.

http://www.travelquality.com/phpbb2/viewforum.php?f=29

 
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skippy777
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 7:11 pm

The picture of Northwest is in: NWA Rebranding http://www.travelquality.com/phpbb2/viewtopic.php?t=158

The Delsey livery is in:
http://www.travelquality.com/phpbb2/viewtopic.php?t=162

 
ZK-NBT
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 7:21 pm

Looks cool! I like the current one aswell though!
 
LH526
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 7:39 pm

It's a revitalization I guess, isn' it??
Cause calling that a "rebrand" might bother Landor Associates, who originally designed the famous NW logo. That might cause some trouble.

Just my 2 cents

Mario
LH526
http://www.aviationbranding.com
Trittst im Morgenrot daher, seh ich dich im Strahlenmeer ...
 
na
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 7:42 pm

Red wings would be wonderful and distinctive (and NW was always famous for being distinctive looking), although the fuselage on Norbert´s proposal is a bit too simple. I would put bigger titles on it, in red. And a thin dividing cheatline in midnightblue maybe.
The red wings remember me a bit of the times when I was a small boy. The "BEA" aircraft flying high above our house had red wings too.
 
AirOrange
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 7:56 pm

Seems this journalist knows his way to find and activate his sources...

Our comments:

Northwest is indeed looking for a new livery design. Our new NWA livery design proposal, implemented on the Airbus Industrie A330-300, has been presented to the airline last week. It is a simple but clear new livery by respecting the famous Northwest red-tail image.

The livery:
Roof in NWA-grey and belly in white.
Engine cowls, main and tail wings and tailfin in NWA-red for a better visability from the air aswell as from the ground: the red wings emphasize flying and the identity of NWA. No red on fuselage, except the dooredges.

The logo:
We have not improved the NWA-symbol as this has been qualified as a true evergreen. The traditional letterfont of the current NWA-brandname has been changed to a softer, well balanced and more friendly fonttype in capital and lowercase. It improves the readability.

Summarizing: a clear, distinguishing and corporate livery which dictates importancy.

Best regards,
Air Orange and team
 
AirOrange
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 8:02 pm

@ Na

We have been inspired by BEA's red wings. More airlines have painted their wings aslike for example Balair (yellow mainwings) and BMI (blue tailwings). In military aviation it is obvious clear and a tradition to paint wings.

Best regards,
Air Orange and team
 
BlueShamu330s
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 8:07 pm

It could be a great opportunity for NW to revitalise their already distinctive livery.

Adding to the great start above, I'd like to see the red of the tail sweep further down on the fuselage, kind of similar to Qantas, then have the tail logo superimposed onto the tail and fuselage much MUCH bigger, filling the tail and extending down onto the fuselage, in either white or brilliant metallic silver; it's a great little logo, but is totally underused on NW's current livery.

So I drive a 4x4. So what?! Tax the a$$ off me for it...oh, you already have... :-(
 
jwenting
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 8:33 pm

Reading AirOrange's description, he wants to turn NWA into another white whale.
Hope the airline has more sense than that...
The current red/grey fuselage works well.
I wish I were flying
 
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skippy777
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 8:35 pm

Sorry Norbert but saw the livery and I think it's a great one, so I placed it in our forum.

Andy

 
AirOrange
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 9:06 pm

No problem Skippy777, you're a journalist and just doing you job.

AO
 
jcs17
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 9:36 pm

The livery itself looks pretty cool but the lettering looks really cheap and low-rent.
America's chickens are coming home to rooooost!
 
CoAir@IAH
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 9:42 pm

Jcs17,

I have to agree, but I think your description "Cheap and low-rent" is a bit too kind.

Pathetic, when compared to the current livery, better describes it.

Rework the titles, and add some more dark blue and/or black.

 
JAL
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 10:04 pm

The new NW livery looks amazing!!!!! I kinda like it more than their current one.
Work Hard But Play Harder
 
DL WIDGET HEAD
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 10:10 pm

I really like the concept of all red wings, engine cowls, and tail but I too think the lettering is a little mundane. Also, I would like to see a little touch of dark blue incorporated into the scheme but I realize this adds money and time to the paint process (albeit very small).
 
atcboy73
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 10:15 pm

hhhmmmm

Id like to see either bigger lettering or better yet put the distinctive NW logo (big) right behind the first door.

But I don't want to seem like it isn't good enough as it is. It could come out as pictured and Id love it.

I LOVE THE FACT THAT THERE IS NO BLUE AND THAT THERE IS NO PLAN WHITE FUSELODGE. In my opinion we have way to much of this in the aviation industry and it can get boring.
 
Arsenal@LHR
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 10:27 pm

I like the new proposal, but a navy blue cheatline would look fantastic.

Also the lettering is too small, plus wouldn't it be better if NW put "Northwest Airlines" instead of just "Northwest"?

Arsenal@LHR
In Arsene we trust!!
 
Braniff727
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 10:27 pm

Aside from the red wings and engines, it's almost the exact same design as a previous experimental livery.


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Click here for bigger photo!

Photo © Bob Logan



Personally, I find it boring. I think the experimental one was more interesting, and I found that boring too. It needs something else, but I don't know what.
Climbing
 
Boeing Nut
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 10:40 pm

Well, it's different, I'll give it that. (red wings) As a St. Louis Blues fan, I hate it. (Detroit base, red wings on the livery) LOL

I prefer the current livery much better.
I'm not a real aeronautical engineer, I just play one on Airliners.net.
 
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skippy777
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 11:03 pm

Well I hope Air Orange can design the new Northwest livery.
It would be great to see another Lila Bird take off into the sky.

I have an online voting poll on the site.
Is this livery Great, Good, No or Terrible.

http://www.travelquality.com/phpbb2/viewtopic.php?p=402#402

I am sure Norbert will follow the votes.
 
Greg
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 11:16 pm

There is nothing original about it---just a dull remake of a tired brand (it's always been too 'thick' looking)
Where has all the creativity gone?
Even that awful UAL one that keeps popping up every month is just a revision of a previous scheme.

I think airlines would want revolution...not evolution!

Air Orange..you do great stuff....who tied your hands on this one?

It's meant as contructive criticism, not bashing.
 
chepos
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 11:20 pm

Its prety good, I like the red wings and they get to keep their recognized logo.
Chepos
Fly the Flag!!!!
 
Matt D
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 11:26 pm

Are you sure that's a good idea?

I mean those of us with warped minds could easily have a field day with that concept.

Ask someone if they've "earned their red wings" and you'll see what I mean.
 
cmb320
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Having Trouble.

Thu Sep 19, 2002 11:34 pm

I'm having trouble opening the page where the picture is. Can somebody post it?

Is anyone else having trouble opening the page?
 
UA744Flagship
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 11:41 pm

As the promoter of the new UA livery, and admirier of "simple and sophisiticated" contemporary liveries, I love this.

Great job again, Norbert. Although I question how the passengers will feel when looking at the red wings. Who knows? It could end up causing a good effect and clearly differentiating the Northwest brand to its pax.
no wire hangers!
 
HlywdCatft
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RE: Northwest Airlines New Livery

Thu Sep 19, 2002 11:53 pm

**Well, it's different, I'll give it that. (red wings) As a St. Louis Blues fan, I hate it. (Detroit base, red wings on the livery) LOL**

While Northwest is at it, put the wingedwheel logo on the undersides of their wings.

As long as the colors aren't honolulu blue and silver I think most of Detroit will be happy.
 
GD727
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 12:08 am

I don't think Northwest needs a new livery. Not everything has to be new and modern looking, most classic liveries are better than the new ones IMO. But, if they must have a new livery, this one is pretty nice, I am glad they did not go for an all white fuselage.

-GD727
Mmmm forbidden donut.
 
contrails
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 12:20 am

I can't remember ever seeing wings painted. I always figured there was a reason for not doing this, but I guess I was wrong.

The livery otherwise looks a lot like their current livery. Not bad, but not terribly creative either.


Flying Colors Forever!
 
DL WIDGET HEAD
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 12:35 am

BalAir of Switzerland paints theirs...and I seem to remember BEA painting theirs red (check out the old pictures of Tridents and BAC1-11's).
 
airmale
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 12:57 am

Nothing wrong with this livery, why do they have to change it, it looks great.

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Click here for bigger photo!

Photo © Glenn Alderton

.....up there with the best!
 
Guest

RE: Northwest Airlines New Livery

Fri Sep 20, 2002 3:09 am

The current font of "NORTHWEST" is more mature than the proposed ones on TravelQuality.com.

 
AirOrange
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 3:58 am

We have to admit that the current Northwest livery is a great one, really! But as Northwest is planning a new livery we showed the airline our acquisition design. It is indeed not a super creative design but it maintains the consistency of brandrecognition. The red wings will have effect on passengers and people on the ground: they encounter the NWA main companycolour.

Some are critizing the by us choosen letterfont. The young looking, swirly and soft rounded font (Barmeno) brings the serious looking and simple livery in balance. The word "airlines" has not been added as the airline is well known as just "Northwest". "Keeping it simple but with style" was our goal. "Minimalizing" is the word nowadays. Watch the new JAL livery although, to our opinion, they (read JAL and it's design agency) went too far...

Best regards,
Air Orange and team
 
BA777
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 4:29 am

Wont the weight on the wings thou cost quite a bit to do, and weigh something heavy, or am i just wrong?

BA777
 
jwenting
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 4:35 am

yes, the paint on the wings is expensive. But mainly the extra weight costs a whole load of fuel (or revenue cargo) to lug it all around day after day.
And it takes more maintenance too.

Just leave the old livery in place. It's a worldwide classic, instant brand recognition.
That's the ideal of almost any company, that people need just one look at their product to know who they are...
I wish I were flying
 
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lindy field
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 4:39 am

Why does Northwest have to change its livery?

I understand that Northwest wants to change their livery because the red area at the top of the fuselage fades badly in the sun.

I like the concept of the red wings, but agree with the others that the fuselage could use a little black or navy blue cheat line and that the lettering might be improved. Despite those criticisms, I think I like it more than the new JAL livery or the Germanwings livery.
 
A388
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 5:29 am

I agree with most others here,

The redesigned livery looks good, but it misses the black or midnight blue. Northwest is recognised by its red, grey and black/midnight blue colours. As for the red wings, it looks great but it will increase costs, such as maintenance and fuel. Besides this, a similar livery has been adapted by Northwest in 1996 looking at the 757 picture someone posted here.

As someone also said, this criticism is meant as contructive criticism, not bashing.

Mr. Norbert has done a good job with airline liveries and I believe he can also do a good job with Northwest. It would be great to see his work on a major U.S. airline.

Regards,

A388
 
kjet12
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 6:34 am

I think it's a good start. I think the word 'Northwest' should be billboard style. I also think that the wings shouldn't be painted red. It makes the red look out of place, but keep the winglet red, and the stabilizers red. I think there should be more red on the fuselage or even make the font red. Just a thought.

Kris
AA - Doing what we do best.
 
BH346
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 7:14 am

No offense to the designer, but I'm not really impressed with it either. It's definitely not horrible, but no improvement over the current design. The red engines and wings look cool though with the logo on the engines. At least the logo is still around. The new lettering isn't great, IMHO. I don't think "a new era of flying" is a good slogan that applies to NW. Unless they're going to announce anything new, their services, amenities, and their inflight experience seems to trail the competition especially competing with international airlines. The proposed slogan sounds like something that would go with an innovative airline. Just my opinion. Air Orange has done excellent on many of his other liveries including the Delsey scheme  Big thumbs up
Northwest Airlines - Some People Just Know How to Fly
 
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American 767
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 7:51 am

I don't think that painting the wings is a good idea because it would add a lot of weight to the aircraft and increase the fuel burn. It will cost a lot more to the airline to use extra gallons of paint to apply on the upper and lower surfaces of each wing, than just painting the fuselage and engine cowings. Why do a lot of airlines keep the wings of their aircraft unpainted? Because it saves a large quantity of paint, labor cost, fuel burn and weight. The only parts that should be painted in red is the vertical tail. The engine cowlings and upper fuselage should remain gray, although a slighty lighter gray would look better. The white belly and the thin blue line getting thicker as you move towards the rear of the fuselage should remain.
That's my opinion.

Ben Soriano
Brussels Belgium
Ben Soriano
 
seven_fifty7
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 8:04 am

Why is NW so fascinated by the color red anyway? Isn't red considered "bad luck" in some Asian cultures? Doesn't it symbolize death or something or another?

If this is true, I wonder how NW has gotten away with being so popular over there. I can't think of any other airline so obsessed with a particular color like Northwest.
 
BH346
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 8:30 am

You think Northwest is obsessed with red?
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Northwest Airlines - Some People Just Know How to Fly
 
DeltaRules
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 8:37 am

I think it looks cool, but why change the old one already? It's not that old! I like the current scheme, too.

As long as they keep the logo, I'm happy.

DeltaRules
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Beefmoney
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 8:38 am

Im also thinking that looking at giant red 747-400 wings from inside the cabin for even a LAX-HNL flight would become horribly painful. I think it needs more "free", flowing livery, instead of the rigid one the AirOrange has shown us. I also agree that Northwest Airlines would look better than Northwest.

But then again, I know very little about business or anything of the like, so keep on making quality liveries AirOrange! Smile
 
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Goodbye
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 2:25 pm

The only thing I like about this "new" livery is the font. I think the livery itself is boring, and doesn't show much imagination.
 
HlywdCatft
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 2:46 pm

I personally think that Northwest should paint all of their aircraft the way that Northwest Airlink paints their Saab 340s with the predominantly red fuselage and grey bottom. Can't you picture a bright red 744 in the sky? You would see these planes for miles!!
 
acidradio
Crew
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 4:03 pm

I'm all for the all-red 744's!  Smile The red thing is all about the original liveries, as NW seems to have had the red tail forever as kind of its trademark. While many airlines have totally forgotten about their past, NW hangs onto one small aspect that has been with them forever - the red tail. I'm sure it doesn't hurt to advertise the fact that they are the oldest airline name in the US market either. I'd like to see some special edition liveries (what about NW having something like AA's old-style Astrojet livery that is popping up on a bunch of their 738's?). Here's another idea - throw in the original (circa. 1925 I think) Northwest Airlines logo somehow.
Ich haben zwei Platzspielen und ein Microphone
 
azjubilee
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 5:01 pm

Red is not a bad luck color in Asia... it's a good luck color. Why do you think the Chinese paper money holders are red? and all Chinese new year signs are red?

In true airliners.net fashion someone goes overboard... this design HAS NOT BEEN ADOPTED BY NW!!!!!!!! This was a suggestion - and has not been finalized.

The red wing thing is old news... 2 Mesaba saabs were painted in special silver bullet paint schemes which include red wings... each plane cost $250,000 to paint... think of the costs of a 744!!

I like the proposed scheme... however while the red wings look great, I don't think it's very practical. But red accents everywhere else is a great idea. I think the font is nice, but it should appear larger and a swoosh of blue or even more red should appear.

As posted by Favre several months ago - the ingenious logo and trademark red tail will stay... everything else is up for grabs. Can't wait!


AZJ
 
9V-SVE
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 5:04 pm

I must admit the new design is horrible. Colors are so unbalanced, i hate the red wings, it just doesn't look right. The current livery is much better.

PS. Red is a good luck color in Asia. Black is the bad luck color.
 
Braniff727
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 10:31 pm

After looking at the experimental 757 and the proposed design, I'm starting to see somethings I like.

I would like to see a thin blue stripe between the grey and the white, but I can live without.

What would make the proposed look better would be a large compass logo on the side of the fuselage as on the 757, and perhaps billboard lettering as someone else mentioned.
Climbing
 
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skippy777
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RE: Northwest Airlines New Livery

Fri Sep 20, 2002 11:12 pm

Also the livery on a Northwest Boeing 747 is on the forum.
A 747 with the new livery inflight

Very Coolllllllll Air Orange