Bigo747, I've worked in the BA Concorde operation for five and a half years, so I've seen both the recent best and worst of times.
However, for the first 5 years of it's operation, Concorde was, despite all the hype, a dirty word at BA.
The then management team, who's sole purpose in life was to extract higher government subsidies while maintaining a hugely bloated organisation, never really wanted the aircraft, they demanded, and got, a subsidy for operating Concorde.
But the recession of the early 80's brought in a new team, they looked at everything, massive cuts occurred. At the same time the government said they would end the operating subsidy, many predicted Concorde's demise.
BA decided to create a Concorde Division, marketing, engineering, flt ops, all were overhauled.
At the same time, the subsidy ended, BA effectively paid it back by buying the first UK production aircraft for spares, the support costs from the manufacturers, plus much of the UK spares holding.
With only profitable scheduled routes in future, extra capacity meant a greatly increased charter programme, profitable, high-profile and great marketing.
Also, the first major cabin upgrade was undertaken.
Concorde soon became BA's highly profitable flagship, spearheading privatisation, ironically exposure to the private sector was the making of Concorde, assuring it's long-term future.
Make no mistake, operating Concorde is highly expensive, and not easy. Today it's far more intergrated with the BA operation, the Concorde Division having served it's purpose.
With very few aircraft, only two operators, costly manufacturer support, it's eats (by comparison to modern subsonics) engineering manhours.
Guess what? We don't do it for the fun of it, our costs are highly scrutinised, we know what an extremely high-profile operation it is.
Today the airline is operating in very difficult conditions, yes Concorde's relaunch last year was a great morale-booster, but the relaunch was a hard-nosed business decision.
As for the mods, the new cabin cost £14 million, but was budgeted several years ago, the return to flight mods cost £17 million, of which about £14 million has been spent.
BA's last full year of Concorde operation made some £20 million, after all the costs were taken out, that figure is a straight profit.
The 'invisibles', like yes prestige, marketing etc, are hard to quantify, but BA see that aspect as being a useful bonus.
Today, with a reduced service, we won't be making that this year, but we expect the full modification costs to have been paid off in about a year from now, that's if the operation does not get up to full scheduled capacity, sooner if it does.
35 full-fare pax make a profit, today's BA001/BA002's were typical of loads now, the BA001 had 88 pax, 58 were full-fare, the other 30 were mostly 'Hotlines' (between £950-£1650), the rest of the non full-fare being other (public) offers, some upgrades with probably the odd staff ID90.
The BA002 had 83 pax, of which 65 were full-fare.
It's not uncommon for Sunday's BA002 to come back full-with 80% of pax being full fare.
The only recent not so busy flight was the BA002 I was on last Monday, 41 pax-of which 36 were full fare, so still worth doing.
So Bigo747, I've got the numbers and the experience to say you are incorrect.