Personally, I thought the sun king was pretty cool, but keep in mind that the year that National was using that image. Of course the idea is goofy in the 90's but consider that people are already looking back and grimacing when they hear "Rhapsody in Blue".
I think the reason that a lot of airlines are buying old airline names is for two reasons (of course I may be wrong).... But the first reason is probably because all of the good airline names are already gone. Think of a good, professional airline name and it's already been used. With a previous name and an updated livery, voila, you save millions on trial and error for your corporate image.
Secondly, some of the public probably feels a small bit more comfortable flying on the "new" National as opposed to someone like a never name like "Jet Blue" or whoever those folks are in JFK.
Besides, most folks don't know what an "LP" or a "45" are, better yet know that Pan Am (new) isn't the old Pan Am and surely they don't remember who National was.
I wouldn't be suprised to see someone use "C&S" for an upstart name.
Delta 737 Pilot
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