True story, related to me by a CO flight attendant:
On a recent CO flight, CEO Gordon Bethune had pre-boarded the aircraft and was sitting on the flight deck chatting with the Captain and First Officer. He left the flight deck just before pushback to take his assigned First Class seat.
A OnePass Platinum Elite member boarded just before the flight pushed, and was furious that he had not been upgraded. Seeing several First Class seats open, he began to argue with the flight attendant over why he had not been upgraded. The flight attendant said she would get a gate agent to look into the matter, but the Elite member began swearing at her profusely.
Gordon was on his way back from the cockpit when this occurred, and intervened, asking, "Can I help somehow?"
The passenger said, "Huh? Who the f*** are you?"
"I'm the CEO of this company," Gordon replied. "May I see your ticket, sir?"
The passenger gave his ticket to Gordon, who saw a total fare of just under six hundred dollars. He then pulled out his billfold and peeled off six $100 bills, placing them in the man's hand.
And then he tore the ticket up.
"Now," Gordon said, "you get the f*** off my airplane!"
The flight attendant could barely contain herself.
"In this present crisis, government is not the solution to our problem - government IS the problem." - Ronald Reagan
Comments made here are my own and are not intended to represent the official position of Alaska Air Group