I also spoke to him once and after this call and after my research on his and his company's background I think it's rather impossible Air Switzerland will ever take off.
However, it would be funny to see a Sharjah based carrier called Air Switzerland with a so called CEO from Liechtenstein and a so called management from Switzerland and a livery that looks like the flag of Liechtenstein.
BTW, I really would like to know more about their business plan. A normal start-up would have a serious business plan and the money to put it into action before telling the media about their plans.
Air Switzerland changed their business plan thrice:
First they wanted to be a longhaul scheduled charter (?) airline (BTW, without any travel agency marketing the flights) and start operations with 2 A340-300s out of Zurich.
Than they decided to buy Swisswings which had ceased operations and was under receivership. Swisswings was a regional carrier operating five Do328s out of Berne and Geneva, they decided to take over the operations in Berne because they thought they would be able to operate profitable with three Do328s from there.
Than they announced they would base one Do328 at ZRH to fly to Marseille from there and from Berne to London City and Brussels.
Now, they say operations out of Berne could not be probitable, kicked out all ex-Swisswings employees and told the media they would concentrate on ZRH and operate the three Do328s and two A340-300s out of ZRH. Why did they kick out all ex-Swisswings employees, if they want to operate the Do328s out of ZRH. This just makes no sense as well as everything else they already published.
If they will ever start-up it will be like at for example Delsey or BerlinJet, just a cash burning machine.