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Easy Jet Publicity Stunt Misfire?

Tue Oct 01, 2002 1:44 am

This is, admittedly, taken from the internal BA 'Intranet'.
(Surprised Britair hasn't posted it so far!)
It concerns an attempted stunt that went wrong for Easy Jet fat-bloke Stelios Haji-Ioannou at an industry award ceremony.

Stelios had apparently placed some of his employees as 'low-cost police' at the award ceremony to handcuff BA CEO Rod Eddington with plastic cuffs, as some sort of protest about some imagined BA 'underhand' methods.

Apparently there was some sort of half-cocked attempt to do this, (if it had succeeded surely it would have made the news), half-hearted because BA won seven awards, Easy Jet, nothing.
But if anyone has some details about this, I'd be interested to hear about it.

BA, (to the irritation of many of it's workers), does not respond to the admittedly playground insults of Easy Jet and Ryanair, (even despite sexist comments by Easy Jet about BA stewardesses in a poster a few years back). Nor the often 'some and mirrors' aspect to their marketing.
But in a statement, the airline could not contain it's glee this time;

Easy Jet is obviously just upset that BA won the most prestigious awards at the Business Traveler ceremony.

BA was voted best airline, best first class, best business class, best shorthaul flights, best frequent flyer programme, best cabin staff and most innovative airline.

Easy Jet did not even win the best low cost airline.

BA is only guilty of offering customers superb value for money, an excellent product at all year round prices, having the best shorthaul network and using the main airports which customers wish to use.

(Bit of a bright spot, which is needed because the world situation means probably more bad news for BA tomorrow).
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RE: Easy Jet Publicity Stunt Misfire?

Tue Oct 01, 2002 4:32 pm

I meant to post this yesterday but I ran out of time.....

In The Indie (and other broadsheets I imagine) yesterday was a full page advertisement from the orange airline-in a similar manner as described above they proclaimed 'Low fares don't have to BA rip off'. This seems to be the standard procedure from easyJet-if you've got nothing positive to say about your own product just slag off your rivals, in this case BA (although I have never known easyJet to specifically target BMI I might add). The advert described BA's 'rip-off' fares as being substantially more expensive than their own, to quote an example they compared the BA fare of £59 for a GLA return against their own £35 return. What Stelios conveniently fails to mention is that the BA fares include the taxes whereas his don't-and he has the nerve to say that BA are 'underhand' and re 'misleading' the public.

In my book this is the lowest form of advertising and does far more damage to easyJet's reputation than it does to BA's. I really don't want to knock the low cost boys because they are responsible for bringing fares down all over Europe and for that reason long may they live. But even ignoring the small matter of getting to Luton or Gatwick from West London the fares are pretty similar when you add the tax.

The ad also perpetuated the theme of easyJet being the self styled 'Low fares police', shame they are not also the 'airline livery' police-they would be kept busy just with their own fleet before they even had time to start investigating crimes such as JMC and BMIbaby!!!

Best bit about the advert was the line at the bottom about Rod Eddington changing his email address to Rob.Everyone@BA.con.....that was quite witty I thought!!

you can't buy time but you can sell your soul and the closest thing to heaven is to rock'n'roll

RE: Easy Jet Publicity Stunt Misfire?

Tue Oct 01, 2002 6:09 pm

I have to agree that if money wasn't an issue, I wouldn't touch the low-cost airlines with a bargepole and always fly BA or similar. That's exactly what my parents do (my dad in particular, after years of flying in First Class on business, cannot stand the hassle factor and uncertainty of travelling with LCCs).

Maybe I've been lucky, but my own experiences with LCCs have all been good. Same with the traditional carriers.

Regarding the adverts, I think it's all a bit of fun really, and that most people will realise that...that's also why I think BA don't bother to doubt I'm sure it raises a smile even amongst the BA staff!

It's really great to see BA start to offer quite good fares to Madrid, Nice etc. They aren't always lower than Easyjet & Co. but they are cheaper nevertheless, and I almost booked a flight with BA to Munich the other day....but I decided on San Diego instead!  Big thumbs up

I wouldn't get too wound up about the adverts, I actually think they're fun if not always totally accurate. The real howlers are Ryanair comparing prices with BA to destinations only Ryanair serves-that takes guts!  Laugh out loud

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RE: Easy Jet Publicity Stunt Misfire?

Tue Oct 01, 2002 6:15 pm

Point taken, but unfortunately there's alot of people out there who don't see it that way and take adverts at face falue Smile/happy/getting dizzy

you can't buy time but you can sell your soul and the closest thing to heaven is to rock'n'roll
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RE: Easy Jet Publicity Stunt Misfire?

Wed Oct 02, 2002 4:50 am

Its great to read this and it is very interesting to also note that many people have written things to the Easjet website. They ask you to write your comments and BA staff and others have written to the Easycr** website because when you do compare flights BA does work out cheaper. A big loss to Easyjet but it really is a laugh. Its easy to say that Easyjet have got b**** to go against them and hey......congrats to BA for all the awards!!!!!! A great way to fly.