Gulf Air expects good growth in last quarter
Source: GULF NEWS Copyright © 05/10/2002
An improved passenger load factor and cargo offtake coupled with new promotions will see Gulf Air achieve an 8-10 per cent growth in profitability by this year end, a senior official of the airline said yesterday.
"The last quarter could be unique with demand certainly going up due to the festival season and our unique promotional offers. We anticipate an 8-10 per cent growth in revenue performance," Mahfood Ali Alharthy, general manager, Gulf Air, UAE, said, after unveiling the airline's latest fare promotions from the UAE.
"The UAE market represents a potentially important market for Gulf Air in improving the airline's bottomline and the latest one-week promotion is one of our innovative marketing strategies," he said, adding that it reflected the airline's sales and marketing plans.
The whole market is experiencing a slack period and such offers will afford travellers competitive options.
Gulf Air has achieved an average load factor of around 70 per cent in the last three months, following the changes in the airline's strategy, said Ali Alharthy. "There is room for further growth. Our focus is on premium cabins, enhancing ground services and improving overall services."
The cargo operations of Gulf Air are another area of growth. "The cargo offtake from the UAE has shown exceptional growth on a month-to-month basis," he said, without giving figures.
Gulf Air's recovery strategy plan is currently being examined by the owner-shareholders, namely, the governments of Abu Dhabi, Bahrain and Oman. "Once this is approved, Gulf Air will see some very good changes."