My personnal favorite: Merit raises for management. Average raise, approximately 1,000 per month. "In order to attract and retain talent." Screw them. Let them quit and try to find another job at their current salary in this environment.
I don't fully agree with the raises but in some cases they are a necessity. If DL doesn't offer some money, all the talented people would be gone in a second. Trust me, they could find jobs in other industries that pay far more than airlines. MBA's in the airline industry are some of the poorest paid of MBA's in any industry.
Continue alienating premium fare passengers from the northeast to Florida by replacing 2 cabined, full MD-88's, 757's and widebodied a/c with piece of junk, 119 seat, single cabin Delta Express. Brag for the first 5 years of operation how profitable DL Express is. Then shutter half of the operation. Bemoan to employees the further need to find revenue and continue to sack frontline personnel despite heavy loadfactors.
DL had no choice but to shutter part of DL Express. The 732 is the most junior plane so when furloughs occurred the 732 was hit the hardest. It costs money to retrain pilots to fly the 732 so DL had to ground more 732's than they wanted to. By the way, there are very few premium far passengers left in the NE to Florida market...they just don't exist. For the few that do, DL still offers mainline in the LGA to Florida market.
Force paying passengers to interact with "kiosks" that are frequently broken or kick back a response guiding customers to check in with a human Delta employee. Replace 1 employee for every 2 machines.
DL has no choice, they either invest in technology or die. I personally enjoy using the kiosks. They are faster than the agents and easy to use....sometimes friendlier than the agents too.
Bank the whole transoceanic, heavy demand markets and ultra longhaul flights on 9 777 a/c. Pray that none of the a/c ever break or have to go into the hanger until market conditions improve in 5 years. Sound strategy.
Trust me, DL is breathing a sigh of relief that they don't have more 777's. In this market, you just can't fill them...especially in the winter. You are kind of a hypocrite that you complain that DL has too many Int'l Business seats, but then complain DL has too few big planes which have even more business seats to fill. Ask UA, which is trying to dump some of their 777's because they can't fill them.
Further alienate customer base by penalizing them for showing up at the airport early to standby for an earlier flight, rather than simpifying the insane fare structure that neither airline officials or customers can neither undersatnd nor explain. Also call all past date tickets null and void.
I'll agree with you on this one. DL is stupid for enacting these rules...though obviously they aren't alone.
Replace full mainline a/c with 50 seat RJ's. Send mainline a/c to desert and pay thousands in ramp fees. Continue operarting the 3rd largest airline with 13 a/c with fewer than 150 seats. Although current pay rates and market demand enable a profitable operation with up to 150 100 seat a/c.
Hmmm...if DL is flying around with half empty mainline planes, what do you suggest they do? Just keep losing money or replace them with a smaller plane that matches demand to capacity better. I agree that DL needs more 100 seat planes, but its not that easy. DL's cost structure makes the 100 seat market very difficult to make money in....plus there's the cost of buying new 100 seaters. You'll notice very few airlines are buying 100 seaters...not AA (they're dumping the F100's), UA is dumping the 737's, U dumped them, WN isn't taking delivery of any 100 seat planes, CO is slowy dumping the 735's, JBLU doesn't want a 100 seater.......see a trend. The economics of the 100 seater are questionable given DL's (and other airlines) cost structures.
Pare operations in crucial Florida market. Give market to Southwest. Complain to employees that company is being assaulted on all fronts by low fare competitors. Neglect efforts to improve products offered. Discontinue meal service on just about all domestic flights in an effort to emulate Southwest style service. Hope that Southwest style profits roll in. Create a new low fare intiative that will ultimately fail too, just like DL Express.
DL Express did not fail....if it did DL would just shut it down. DL Express is in need of a better plane (732's aren't the best weapon) and better cost structure (talk to the DL pilots who refuse to compromise). DL hasn't really pared down its Florida service that much and has maintained its market share in most Florida markets. DL has canned a few routes that simply could not make money. WN will always win in Florida...they have a dramatically lower cost. Most people going to Florida are tourists and won't pay a premium...that's why DL dumped food. Why
Give the one of your largest Western Airlines markets (LAX and California) to your competitor. (United).
Oh yeah, United is doing so well in California...do you pay attention to anything in this industry.
Give another large market (JFK and New York) to your competitor (Jet Blue).
DL didn't give JBLU the market. JBLU has a substantially better cost structure, no pilots union, lots of financing and was given slots by New York. What was DL supposed to do...oh wise Exusair?
Give another large market (DFW) to your competitor.
Hmmm...ever stop to think that DL did this because there were places that DL could make more money. Why fight with AA over scraps when you have golden opportunities in ATL?
Do not capitolize on downsizings of your competitors (US at BWI and DCA) by offering flights to other cities (Florida). If you do offer new flights, put them on RJ's with 2 hr durations (DCA RJ's to Florida).
How could DL take advantage of US's downsizing in DCA? DCA is slot controlled....so what should DL do?? Use some common sense. The new flights DL is adding are on RJ's because it makes financial sense. CMH,HSV,JAX and CHS don't have enough O+D to justify mainline. The Florida flights may get upgraded to mainline in the future, but its best to start with RJ's. The RJ's keep capacity down and might push yields up until the route develops to the point that mainline is justified.
How do you propose DL take advantage at BWI? DL has added flights to BWI and ATL, but what more should they do? Build another hub there only 400 miles from CVG and with WN's massive presence keeping yields in the toilet???
That would be dumb management.
Exusair, you might not like some of managements moves, but many of them occurred for a reason and a good reason. If DL management was so bad, then DL would be in the position that US or UA are in. And if you can do better, go right ahead...though I doubt you would survive.