MyTravelAirways (and I'm sure most British charter airlines) charge for all onboard drinks, and every season the prices of them creep up a little more, to the point of embarrassment! 150ml cans of soft drinks/juices are 70p, miniatures are ??2.50, Quarter bottles of wine - ??2, Lager ??2, Small bottle of water ??1.50, Kenco Coffee or TyPhoo Tea is ??1.50.
When the passenger books to fly with us, there is also a supplement of ??10 per pax if they want an inflight meal- that's some profit! Our 'No Meal' pax are seated from the back row fwd, and depending on the departure airport, destination and whether Summer or Winter season the number of pax who have chosen to not take the meal option often surprises me - I've done 11 hour long haul flights to the Caribbean/USA etc and had sometimes the whole aft cabin (approx 100 pax) as No Meals. Ofcourse, this also means that they don't get the (very small) free cup of tea/coffee that those with meal trays do. I often think despite ??10 for a charter airline meal is outrageously high most pax end up spending more than that on chargeable tea/coffee, and on the large range of snacks we also sell these days (Pringles ??1,Dairy Milk ??1,Kit Kat ??1 etc). The company also have a policy that any spare meals can be sold to no meal pax by the crew for ??10. I doesn't seem to happen too often, by the time the crew have wolfed a few down!
Most UK charter pax fully expect to pay for their drinks - on the odd flight when the bar service may be complimentary (due to delay/No IFE etc) I find it best not to advertise the fact over the PA system, as strangely enough consumption doubles, as is the case in the Premium cabin where many people are determined to try and drink as much as possible so that they feel like they are getting their moneys worth!
The only passengers who are appalled having been given their drinks (2 x Gin & Tonic, and 2 x Red Wine) at the request for ??10.40 are Mr & Mrs "we've never flown charter before, normally we travel with BA in Club" - they are more likely to be found in the Winter season on long haul flights, of which presumably all the scheduled airlines must have been fully booked, hence the need to slum it on charter! For those that complain the loudest, I suggest a quick calculation between the cost of a typical scheduled Caribbean flight (with free drinks) and a charter flight to the same destination (with a chargeable bar) may give them some ideas for money saving next year!