We all have heard the JetBlue story from there start-up in JFK, to the recent start up of operations in LGB.
We all know about the 27 slots that JetBlue originally had, now down to 23 slots.
We all have heard about several routes they are considering. JetBlue has remained very quiet about expansion in LGB and since the OAK, LAS, and SLC announcements, we haven't heard much. Today they just announced JFK-LAS service which has been speculated for a while. However other routes such as FLL-LGB have yet to materialize. Most of us I'm sure expected this route to be announced right after JFK-LGB and before any other routes. But that hasn't been the case.
While it's too early to determine this, perhaps JetBlue has found LGB disappointing. Note that this just speculation. It's too early to find out anything and only Jetblue knows how well the LGB operations are. I am in no way saying JetBlue is doing unsatisfactory in LGB and is unhappy with the performance of there operations. It's just speculation. I really hope JetBlue is doing well in LGB.
Lets not forget that there are many ways to get to the massive Los Angeles area. It's one of the largest air travel markets in the world, served by 4 major airports other than LGB. That's tough to compete, especially since LGB hasn't really been known for having lots of air service lately.
Los Angeles Int'l (LAX) - The main airport of the entire Southern California region and currently the 4th busiest in the world in terms of aircraft movement, and 5th busiest in the world in terms of passenger movement. LAX is served by dozens of airlines, and has lots of international carrier presence all the way from Asia, Oceania, Central America, South America, Europe, and the Middle East. It's also a hub for United Airlines, and a slightly smaller hub for American Airlines. However, all the major carriers have a large presence in LAX offering a wide area of routes. LAX is the premier airport for this region. Let's not forget that it's airport code is probably the most recognized in the entire world. Almost everyone you ask, will know what LAX is. It's become a symbol. However, due to it's congestion, delays, and other problems, it's disliked greatly by the average passenger and many try to avoid it at all costs. That's when the Los Angeles' area's 3 other airports (excluding LGB) come in.
Ontario Int'l (ONT) - An excellent alternative located in the suburb of Ontario. ONT is a good facility with a lot of airlines serving it and a lot of routes possible. It even has flights to Mexico. For those living near or in Ontario, it is the best alternative to LAX.
Burbank-Glendale-Pasadena (BUR) - Another great alternative, although it has more limited service than the others. It's also not an international airport so it has no international service. However, the greatest strength with BUR is the fact that it's the closest commercial airport to Downtown LA, Hollywood, Disney Land, Warner Bros, and much more.
Orange Country John Wayne (SNA) - The 2nd most popular airport in the Los Angeles area. This tiny airport with a small terminal, and a short 5700ft. runway, and an even smaller 2887ft. runway (used only by small general aviation aircraft) is the 30th busiest airport in the world. While it's not an international airport and has no international service, airlines fight to gain slots and make extremely high profits out of here. It's my favorite airport in the Los Angeles area, as it's very convenient, and located very close to my relatives.
It's tough for LGB to compete, especially since it hasn't been known for much air service lately. I really hope JetBlue does well in LGB and continues to expand as much as they can.
However, we must remember that all 4 of these airports (excluding LGB) are served by Southwest among other low-fare carriers. So it's tough to compete. The market is heavily saturated.
If I were JetBlue, I would have entered a potential market that hasn't been overwhelmingly swarmed by low-fare carriers like Southwest.
Just expressing my thoughts. I'm not saying JetBlue isn't doing well in LGB, and I really hope they're doing great.
Just something to think about.
Thanks for reading.
"Generosity is giving more than you can, and pride is taking less than you need." - Khalil Gibran