Easy To Remember Airline Domains

Wed Dec 11, 2002 7:18 am

I haven't seen this discussed or mentioned here yet, so thought I would post it, even though it is a month old.

SITA in early November announced that a new standard in airline domains would be implemented as signed off by the IATA airlines at a conference in October.

The standard is basically that the IATA airlines will implement their 2 letter IATA designator as their website address. Some airlines are also expected to change their email system from their current to the new SITA standard.

3 airlines have so far signed up for this initiative:

SITA says this will be especially handy for frequent travellers who already know the 2 letter/number identifiers for their airline.

I would expect that most airlines would sign up for this new initiative, but I wouldn't expect their email systems to change much. The airlines, when dealing with the public would want to keep their "brand" in their email, but this will be especially attractive when it comes to communication between airlines, especially if they keep the Type B standard (as SITA has suggested) for the .aero domain.

I also wouldn't expect the airlines to get rid of their current domains altogether. Most of the are "brands" in themselves, and there is a danger for the airlines if they were to be forced to adopt this initiative, e.g. all airlines change over to this new system, along comes Joe Public who doesn't know the first thing about the airline industry. He lives in Dallas and wants to fly to Mexico on American Airlines. Not knowing the 2 letter designator for American, he puts into his browser, and gets taken to the Aeromexico site, and it results in a lost sale to American.

I know this is probably as dull as dishwater to most of you, but for those of us who have dealt with SITA products in the past, this is surely another step in the right direction for the group in streamlining their airline communications.
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:20 am

A very good idea, if you ask me !
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:26 am

not really.. if Mr. Public gets to aeromexico but wants to travel on american. he will go back and try to find american's site.

unless the aeromexico site forces you to buy a ticket..

i dont see many "lost" sales to happen this way. if Mr. Public doesnt care which carrier he flies (ie not to bother to find Americans web site) he prob woul use travelocity or similar to choose the lowest price

if he blindly buys just beacase he happens to be at one particular site he is better refered to as Mr. John Q Stupid
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:34 am

I am just looking at the SITA website now and have found a couple more airlines which have also implemented this:

Other airlines which have also registered, but not yet made live their domains are

Also, it seems that the .aero domain is really taking off in Russia in particular, with airlines such as Siberia, Transaero, AVL, Karat and others taking it on board quicker than airlines from the "west" (who seem to be staying with their .com).

It would be interesting to see exactly how many members would know what airlines these represent without either going to them, or looking them up.
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:42 am

I would find some webpage faster than now but it is only an advantage for people who know the IATA designators. It is a nice idea but only when every airline would still have a regular web address like this: for all who do not know the two letter codes and for all who know the IATA codes.

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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:46 am


How many times have you gone to a shop with the intention of buying ProductA, but when you get into the shop you see ProductB first. You pick ProductB up and see that it does exactly the same thing as ProductA and is of comparable price to ProductA. You then don't even bother looking at ProductA and take ProductB with you to the checkout.

Sound familiar?

The same thing happens with the net.

Plus with the net, you also have companies which take advantage of consumer errors (by mistyping the URL) and offer similar products to the company you meant to go to.

Here is a prime example, except the company in question has smarted up to this tactic and has registered the domain.

Type into your browser the following

B-I-R-T-I-S-H-A-I-R-W-A-Y-S.COM> with out the - in between each letter. Also note the spelling

If BA have cottoned onto this idea, there is something in it, right?
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:48 am

It'll make for some boring airline billboard liveries! Somehow I don't thing Virgin Blue will want to change from on the side of the 737s to!
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:50 am

You can also type in q u a n t a s .com an you will land on the regular QF site.

NZ1's mother is a disgusting crack-whore and his father is a worthless alcoholic!
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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 7:53 am

Avianca, Aces and SAM all combined are Summa alliance.

Well, instead of, you get to

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RE: Easy To Remember Airline Domains

Wed Dec 11, 2002 8:29 am

Well....nice to see just another flop going on.

There was an attempt to introduce new top level domains in 1998/1999. However, is has not emerged from the need of new top level domains, but by political reasons between Network Solutions and various Internet Authorities. By then, main goal was to deprive the IANA(Internet Assigned Numbers Authority) of its responsibilities and transfer it to other organizations for commercial reasons. By this time, the IANA under the leadership of internet pioneer John Postle was pursuing a policy which prevented certain groups of further commercializing of the net(or choking more profits just for the sake of it). With John Postle's death in late 1998, the problem was solved for these groups. As for these ridiculous new top level domains - almost nobody took them in 1998, just a few have taken them since.

SITA's idea is just a plain ridiculous trial to push up these top level domains and bring them to popularity again. Altough it could make idea to use the 2-Letter Codes for some kind of internal structure(think of it just about a big SITA Intranet), the idea doesn't hold water, since it provides just a base for a think almost nobody needs. And for the regular customer - well, let's say it with Gordon Bethune and his "Row 5" test:

Given you want to implement this "innovation". Well, get onboard of an Ryanair or CSA flight, pick a passenger(if you want, pick somebody from row 5) and ask him, what he thinks about accessing the website of the airline he's flying just by typing in or He will stare at you and ask it what it's all about. Explain to him why it is so. He will say you're a jerk and ask you why not access the websites just by (even blind) typing in "" or "" Test failed. Enough said - another brainless "innovation" born in the brain of dumb managers.

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