There is something to be said for selling at cost price at the moment.
If Boeing and Airbus have to reduce production numbers due to lack of orders they have to either reduce staff or suffer from higher unit cost prices,ie the planes cost more to make.
If you can sell a large bunch(such as EZY order)then you don't have to reduce the current production levels, so the cost of each unit remains the same.
OK,you won't make as much money(if any in some cases),but at least the production lines are kept running at the optimum levels.
In addition,airlines will need spare parts,thats where you can recoup some of the money.