I wish when airlines released promotional liveries that they have the PR nous to actually put a picture of the aircraft with the press release. To me this is a "well, duh" type thing that should be automatic - after all if you're promoting the damn aircraft show us a picture!
While I don't really care about Air NZ and LOTR partnership one way or the other, this really gets me:
Passengers onboard tonight's flight to Los Angeles will each be presented with a personally autographed Lord of the Rings Locations Guidebook by Ian Brodie, Air New Zealand's Lord of the Rings Ambassador. This book, already in its third reprint since last month's launch, is currently New Zealand's number one best seller.
Over the next year, passengers flying onboard the Frodo plane will see a thirteen minute video highlighting locations used in the movie followed by a trailer for Lord of the Rings: The Two Towers and also receive a special souvenir postcard.
That's really silly. Most passengers will throw the postcard straight into the bin. They should print it onto the back of the boarding passes or something - that way everyone gets it and it doesn't cost extra.