One idea is to do what Virgin Blue did when it thought an airport landlord was trying to scam them - they painted the side of their planes with a sign that said "______ stop the Sydney airport rort". "Rort" means, roughly, "scam". I'm not sure what the name of the offending company was.
Airlines ought to paint their planes signs that say things like....
"Where's Free Flight? Time is flyin' and fuel's a burnin"
"The Jerk who sued to stop the runway expansion......" on the top of the windows.
"......is advised to travel under an assumed name." bottom of the windows.
"To start the planes flyin' STOP THE LAWYERS SUING".
"Stop politically correct security."
" Aviation Trust Fund, Where Did the Money Go?"
" Sorry for the noise ........." - above the windows in large type ....
"....Of the whinning spoiled brat NIMBY's and their political hacks." - below the windows, in smaller type.
Or have a picture of an airliner with bricks tide to its back. One would be labeled "taxes". Another "fees and taxes". Another "yet more taxes". A passenger would be walking, no stumbling to the airliner. He would be barely able to move because of a huge brick tied to HIS back - labeled "ticket taxes". This would make quiet an impression, either as a picture you see on the plane before boarding or as a closing screen after you make a reservation.
Of course the airlines don't take it this far because they have to keep on good terms with allot of the bad guys. But maybe they have gone to far bending over backwards. They have gotten taken again and again and again by the lawyers, NIMBY'S , so-called environmentalists, etc. They need to get rid of the MR and MRS nice guy, feel good, please everyone PR types they have and hire someone who knows how to fight a knock-down, drag out political fight. Someone like Carl Rove or Dick Morris. Don Carty and Gordon Bethune are admirably frank but they don't know how to say the truth in ways that people will listen- it takes a different kind of professional to fight this fight.
The healthcare industry succeeded when they went negative to fight Clinton's health plan. The automakers succeeded in fighting CAFE. I don't want to argue about the merits of either case. THE POINT IS THEY FOUGHT HARD. THEY GOT NEGATIVE. THEY GOT TO THE GRASSROOTS. AND THEY WON.
Listen up ATA, ALPA, etc. STOP FIGHTING EACH OTHER AND START LAYING THE BLAME WHERE IT BELONGS, ON THE SHOULDERS OF THE BEAURAUCRATS AND LAWYERS. HIRE POLITICAL PEOPLE AND GET INTO THE FIGHT. IT IS THE ONLY WAY TO WIN.