Gnomon
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NWA's Rebranding - Will It Materialize?

Mon Jan 13, 2003 4:26 pm

In a thread on NW's new A330s, questions to whether or not the a/c will sport a revised livery were met with statements that the rumors of a rebranding this summer are totally unfounded.

Is anyone here certain of an impending livery change or rebranding for Northwest?
 
na
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RE: NWA's Rebranding - Will It Materialize?

Mon Jan 13, 2003 7:18 pm

Sometimes airlines just give Design agencies just a try and don´t use the stuff developed. NWA doesn´t have a reason to change its outstanding livery (no image problem, no crash, no problems with oldfashioned looks) so I won´t be surprised if nothing happens soon.
 
Iflewrepublic
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 5:28 am

What would be cool to see would be some retrojet liveries sporting the livery that debuted in 1963, as well as the beautiful Northwest Orient livery that debuted in 1969, which incidentally lasted until 1989.

Iflewrepublic.
Aviation is proof that, given the will, we have the capacity to achieve the impossible.
 
HlywdCatft
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 10:22 am

I kind of still like the design with the red wings on it.
 
ouboy79
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 12:15 pm

Hmm...painted wings...painted a color that will fade very fast and require frequent repainting - I can't think of a quicker way to bankrupt an airline.  Smile
 
USAirways737
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 1:17 pm

Why change an image that is still excellent and not at all boring or outdated?

Erik in MSP
 
Gnomon
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 3:12 pm

But there are some very detailed rumors on this forum, posted a while back, that NWA will launch a new look with the A330. Any truth behind that talk?

I'd be interested to hear where the speakers of that rumor got their information. None of them cited a definitive source in the original posts.
 
jwenting
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 4:40 pm

most likely wishfull thinking Gnomon. Someone makes up a fake livery and puts it on a website, someone else sees it and thinks it's an official study...
I wish I were flying
 
Guest

RE: NWA's Rebranding - Will It Materialize?

Tue Jan 14, 2003 5:37 pm

i like the northwest image. grey, red, and black. ive always seen it as the most foreign looking or "unamerican" of all the major carriers scehemes mainly due to the fact that red and blue don't figure into it.

tnnh
 
nwa757300
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 12:28 am

The only kind of rebranding that I have gotten wind of at NW is WBC. New seats are coming. I also believe that new interior fabrics are coming with the A330, but whether the rest of the fleet will see the new carpets and seat covers is probably unlikely in the current state of the industry. The red, grey and blue livery will probably stay. I have heard very little in the company rumor mill about that subject. I've heard more on here than anyplace else.
 
CF-CPI
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 3:51 am

I may have been the original poster who started all of this rebranding business. I heard about it directly from a NW employee at an airline trade show last spring. That was the source, for what it's worth. Personally, I don't want to see the NW livery change, but certainly hope that the A330 interiors are an upgrade from the DC-10, not only in style, but in functionality (lap top ports, entertainment, etc.).
 
747-451
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 6:00 am

Why would Northwest change their beautiful, unique and tasteful livery???

Even though the "Northwest Orient" livery from 1969 was unique and timless the 1989 upped the ante...however a nostalgia livery on a new plane wouldbe nice like an A320 sporting the 1969..
 
HlywdCatft
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 6:56 am

IT would be cool to have a bare metal body with the red paint on top and the same tail. That would be kind of cool looking.
 
covert
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 7:21 am

When are the DC-9's getting retired????!
none
 
mlsrar
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 7:24 am

mainly due to the fact that red and blue don't figure into it

Hmmm...seems to be the most prevalent color on the upper part of the airframe and the tail.

The red anyway.


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XFSUgimpLB41X
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 7:26 am

THe thing I have heard they are most wanting to reduce is the red paint.. it oxidizes and fades pretty bad, so you will see less red on the airplane. (obviously the taill will still be red).
Chicks dig winglets.
 
na
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RE: NWA's Rebranding - Will It Materialize?

Wed Jan 15, 2003 11:43 pm

That red fades more quickly than other colours is true.

But red is THE Northwest Airlines distinctive main colour and an important brand property. Would be foolish to change that to save a few bucks. Looking at UA grey fades as fast as red does.
 
747-451
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 6:19 am

Maybe NW should get a different supplier of NW Chrome Red..or add sunscreen materials to it...
 
doug_or
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 6:34 am

The oreient scheme wouldn't be much of a retrojet... most of the fleet types have already warn it!

that said, the early 60s livery would be interesting, though I doubt it could ever look better than it did on a 727 Smile
When in doubt, one B pump off
 
CF-CPI
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 6:35 am

747-451, regarding the A320 in the 1969 scheme, there were actually a couple of them painted that way in the spring of 1989. By the time NW put the ship in service, they had been repainted in the 'bowling shoe'. I'm not sure if they ever made it to North America in the old scheme but perhaps someone could dig up a pic of it. I recall seeing the pics (not computer impressions) in a copy of the NW employee newspaper.

I think this applies only to ships 3201 and 3202. Ship 3203 was the first one painted in the bowling shoe and they put grey engines on it rather than white. There's a good postcard of that one. It's nice when an aircraft type creates total paint confusion in such a short time span.
 
gigneil
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 7:33 am

Covert - hahahahahahaha.

N
 
justplanesmart
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 7:40 am

N301US on delivery:

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Repainted before service entry, I believe.
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HlywdCatft
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 8:35 am

I think perhaps the grey and the dark blue on the current scheme should be switched. Someone like Air orange did that design, it looked nice
 
727_Gal
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 10:45 am

I personally love the NW livery - living in Memphis, I'm constantly seeing the red tails fly overhead. I think their previous livery - the white with a cheatline - was not as attractive. This one is distinctive, and in the times of airlines blending and fading into each other, setting oneself apart is not necessarily a bad thing. Maybe in a few years, a facelift would be appropriate - but not complete plastic surgery  Smile

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Of course I had to display the livery on a 727 - it is me, afterall!  Big thumbs up
 
Seat2A
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 11:17 am

I think Northwest's current livery is amongst the most attractive anywhere in the world. I'd hate to see it change anytime soon.

Now, if Northwest wanted to do a little "rebranding" or rather redesigning of their First Class cabin, I'd definitely look forward to that. Perhaps a dark red seat fabric against a dark blue patterned carpet...
 
ScottB
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 11:21 am

Considering NWA's significant presence in Asian markets, it makes sense to keep a good bit of red in the livery, given that red is associated with good fortune in many Asian cultures.
 
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coronado
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 2:14 pm

Perhaps a slight modification of the proportions would be in order.

I would like to see NWA, KLM, and CO with same spacing of their colors and lines while keeping their respective unique tails. Maybe DL should also adapt.

Each of the partner airlines present a similar look, but each in their distinctive colors. What better way to present the most workable alliance around?
The Original Coronado: First CV jet flights RG CV 990 July 1965; DL CV 880 July 1965; Spantax CV990 Feb 1973
 
Ryefly
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 3:08 pm

HlywdCatft wrote: "I think perhaps the grey and the dark blue on the current scheme should be switched. Someone like Air orange did that design, it looked nice"

I think this is the scheme you were talking about... you have to scroll down a little, the second picture of the three.

http://Ryefly.tripod.com/pages/nwa.html
 
na
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 5:46 pm

Not only the first A320s were delivered 1989 in the old scheme, but also the first two or three 744s (N662US, N663US). I don´t know if the 744s were operated shortly in the silver scheme or repainted before taken into service.
 
AApilot2b
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RE: NWA's Rebranding - Will It Materialize?

Thu Jan 16, 2003 8:27 pm

NWA has always had a destinctive and unique color scheme. The current scheme is truly one of the best in the industry. It is modern and very distinct while still remaining traditional. So many airlines abandon their past with paint changes. Northwest has done good at keeping their traditional red alive yet modern. I believe the change you are referring to is interior only.
 
backfire
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RE: NWA's Rebranding - Will It Materialize?

Fri Jan 17, 2003 4:06 am

I think Northwest's logo is one of the smartest in the air transport world - wonder how many people miss the fact that the compass-point logo is stylised to contain both the "N" and the "W".
 
A388
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RE: NWA's Rebranding - Will It Materialize?

Fri Jan 17, 2003 8:49 am

Hey Backfire,

You are right, I didn't see the "W" in their logo, wow. How can I miss that Big grin  Smile/happy/getting dizzy

A388
 
HlywdCatft
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RE: NWA's Rebranding - Will It Materialize?

Fri Jan 17, 2003 8:52 am

you gotta definitely keep the red tails on Northwest, but I am not so sure about the bowling shoe fuselage. I would personally like more red like on the Mesaba Saabs
 
747-451
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RE: NWA's Rebranding - Will It Materialize?

Fri Jan 17, 2003 9:38 am

"would like to see NWA, KLM, and CO with same spacing of their colors and lines while keeping their respective unique tails. Maybe DL should also adapt."

Absolutely NOT! I like all three the way they are.

Though Delta's "Marc Chegal" livery has to GO!
 
e7plnr
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RE: NWA's Rebranding - Will It Materialize?

Sat Jan 18, 2003 8:13 am

And the word is?

Yes! A change is on the way!

The word is that the red tail will stay, yet nothing else has been said.
I have also heard to keep a eye towards Boeing, we might see a 757-300 in the new NW colors come Feb or March 2003.

Chow!
 
Gnomon
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E7plnr

Sat Jan 18, 2003 8:39 am

Where'd you get this information? Is it a reliable source?
 
A330_DTW
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RE: NWA's Rebranding - Will It Materialize?

Tue Jan 21, 2003 10:20 am

Someone claiming to have been to Northwest Airline's Headquarters in Atlanta  Confused mentioned seeing a new livery for the airline. (S)he described it as still red, white and dark blue, but with a wavy design on the tail and engine cowlings.

I believe the poster got Northwest and Delta mixed up as DL's HDQ is in ATL and DL debuted their new design which resembled the poster's description. The person never did, luckily, claim (s)he was intelligent.  Wink/being sarcastic