Why Isn't Virgin In An Alliance?

Fri Nov 12, 1999 9:51 am

I know Virgin Atlantic is partners with Continental, but that partnership is not very comprehensive.

They could have something similar to what USAir and BA had years back. US feeded passengers to Philly, and then BA filled two 747s to London. A comprehensive alliance with one US airline, Virgin, a regional European airline, and an Asian airline would be good.

It always surprised me that Virgin doesn't have a big alliance.

What do you think?
Fly US Airways

RE: Why Isn't Virgin In An Alliance?

Fri Nov 12, 1999 10:22 am

Maybe because Mr Branson likes to be independant from other carriers.
If that is the case I salute him,for Virgin has been a breath of fresh air in airlines travel with its many innovations.However,the fact that Virgin is not part of an alliance is bad for business because many business travellers are more loyal to frequent flyer miles than anything else.Accordingly they prefer to fly an airline that provides reciprocal frequent flyer miles with as many other airlines as possible.

Virgin Will Join An Alliance

Fri Nov 12, 1999 10:51 am

In Flight International this week Branson says it is "ineviatble" Virgin will join an alliance. The airline is in discussions with three major alliances:
Wings - KLM/Continental/Northwest
Star - United/Lufthansa
Air France/Delta

British Midland joining Star will play a big part, as BM are Virgin's domestic/European feed at LHR, and for an airline that places such a big emphasis on service I can't see them wanting anythin to do with Nortwest!
AF/DL also a possibility as DL used to codeshare with Virgin.

This is a big about turn for the airline that said alliances are anti-competitive and it would never join one. The reality of business appears to have sunk in!!!
Posts: 40
Joined: Thu May 20, 1999 9:01 am

RE: Why Isn't Virgin In An Alliance?

Fri Nov 12, 1999 11:13 am

I think that Virgin Airlines should be a partner in the KLM/Northwest/Alitalia partnership. It fits right right in or it can be added in the OneWorld Partnership with the Canadian Airlines and American, Iberia and Finnair. Virgin Airlines, to me, is a very good airline and should deserve to be in a partnership.

Sorry Cor_18

Fri Nov 12, 1999 11:29 am

There is no chance of Virgin joining the oneworld alliance. May I remind you that one of the founding members of oneworld and a big stronghold of it is British Airways. Virgin...and British Airways...uh...I don't think so!

Posts: 55
Joined: Sat May 28, 2005 6:05 am

RE: Why Isn't Virgin In An Alliance?

Fri Nov 12, 1999 7:44 pm

I think BA and Virgin should be in the same alliance to keep all the foreign carriers from dominating Heathrow.
Its like NWA at narita they ave more slots than ANA which I personally think is wrong.
Posts: 1361
Joined: Tue Jul 06, 1999 9:52 pm

RE: Why Isn't Virgin In An Alliance?

Fri Nov 12, 1999 7:44 pm

If Virgin does join any alliance my guess it will be Star. As someone else pointed out, oneworld is impossible because its no. 1 enemy British Airways is in it. The Star Alliance is the most likely as Virgin have a reciprocal frequent flyer agreement with Singapore Airlines, and from Dec 1 they joing the Ansett Global Rewards programme , but at this stage points can only be earned on the LHR-HKG route.

Virgin And Alliance?

Sat Nov 13, 1999 11:52 am

I do not necessarily true that it is best for Virgin to join any alliance. Mainly because all of the alliances offer many disadvantages along with the advantages.

Oneworld-impossible not only because of BA but also because of AA which Virgin equally dispises.

Wings-KLM already competes with Virgin Express based in Brussels, the future of this under an alliance look very glum, what about BUZZ this would not be favourable with Virgin.

Star-Lufthansa has recently bought out British Midland, British Midland has long been planning trans atlantic travel which would directly compete with Virgin. BM last year were given traffic rights between UK and Florida. BM also compete with Virgin Express. I believe BM will be given the funds from other Star members to grow and compete with Virgin.

Qualifyer, Sabena and Virgin Express living together happily, I dont think SO!

DL/AF, Virgin could not offer DL any incentive to join alliance. London and Paris are to close together and AF offers far more destinations. Vice Versa Atlanta does not offer Virgin a usable hub.

maybe Virgin should start its own Alliance prospectice partners could include USairways, Southwest Airlines, Korean/Asiana, Gulf Air, Ryanair/Easyjet, and a host of European regionals rather than majors.
Posts: 2761
Joined: Sun Jul 11, 1999 7:40 am

RE: Why Isn't Virgin In An Alliance?

Sun Nov 21, 1999 3:16 am

Virgin Atlantic is in partnership with Continental and Malaysia Airlines at the moment to name a couple...would this make it more likely to join the 'Wings' alliance? I think not. Virgin Atlantic has always prided itself on its unique level of service that (to be honest) no other airline can provide (even if I always choose to fly BA - for scheduling reasons) in terms of joining any particular alliance - that would be out of Virgin's character. It is quite happy to carry on playing the little David to the other Goliaths in the industry...whilst perhaps maintaining a few code-share agreements with selected airlines to benefit its customers.

Incidently, the Virgin-Malaysia code-share service will probably end quite soon as MAS ploughs on into 'Wings' with KLM, Alitalia and Northwest.
Posts: 782
Joined: Thu May 20, 1999 4:29 pm

But Remember QF And CX

Sun Nov 21, 1999 1:11 pm

Remember QF and CX falling out over the 5th freedom rites of QF's on the BKK-HKG-SIN-PER and around again.

They made up when One world came out's passenger - simultaneously connecting and flying direct.

RE: Why Isn't Virgin In An Alliance?

Sun Nov 21, 1999 1:26 pm

Branson once said that aliances are just the other term for mergers, and then said that Virgin Atlantic will never do it.

I don't believe this is his final word on this topic. Just as he said this, he can come back tomorow, with completely oposite opinion.

RE: Why Isn't Virgin In An Alliance?

Mon Nov 22, 1999 10:36 am

It was reported in the media last week that AF was negociating the purchase of 40% of Virgin. When asked about it, an AF spokeperson denied that AF was involved in talks with Virgin. When asked whether AF had or was planning talks with Virgin, the response was the so original "no comment"...
You can get the full story by going to Type "air france" but you'll need to reed french...
Posts: 112
Joined: Sat Nov 20, 1999 5:36 am

RE: Why Isn't Virgin In An Alliance?

Mon Nov 22, 1999 12:32 pm

I think their is a little misunderstanding. It is about Virgin express and not about Virgin Atlantic.

I don't think Virgin wants to work together with another airline. Virgin express is based in Brussels and it is a low-costfirm. Virgin express is also a charterairline in Brussels and all flights to London, Barcelona and Rome are codeshared by Sabena. Sabena also cancelled these flights to cooperate with Virgin. So Virgin flies to these destinations and Sabena codeshares.

I don't think they need an alliance because they just don't want to be a very big airline. They just want to be a low-costfirm and charterairline. And Sabena and Virgin Express are working just fine together. I don't see any problem there.

So that's my opinion.  

Popular Searches On

Top Photos of Last:   24 Hours  •  48 Hours  •  7 Days  •  30 Days  •  180 Days  •  365 Days  •  All Time

Military Aircraft Every type from fighters to helicopters from air forces around the globe

Classic Airliners Props and jets from the good old days

Flight Decks Views from inside the cockpit

Aircraft Cabins Passenger cabin shots showing seat arrangements as well as cargo aircraft interior

Cargo Aircraft Pictures of great freighter aircraft

Government Aircraft Aircraft flying government officials

Helicopters Our large helicopter section. Both military and civil versions

Blimps / Airships Everything from the Goodyear blimp to the Zeppelin

Night Photos Beautiful shots taken while the sun is below the horizon

Accidents Accident, incident and crash related photos

Air to Air Photos taken by airborne photographers of airborne aircraft

Special Paint Schemes Aircraft painted in beautiful and original liveries

Airport Overviews Airport overviews from the air or ground

Tails and Winglets Tail and Winglet closeups with beautiful airline logos