Pepsi Cola and Pakistan International Airlines (PIA) signed an agreement on Wednesday to jointly undertake promotional and brand activities.
The agreement was signed by N D Nicoles, Franchise Vice-President, Pepsi Cola International, and Ahmed Saeed, Managing Director, PIA. Sarfaraz Rehman, Country Head, Pepsi Cola, and Asif Khan, Head of Sales Development, Pepsi Cola, were also present on the occasion, along with the PIA Board of Directors.
According to the agreement, effective February 16, 2003, Pepsi has been declared the official drink by PIA, which will be served on board all its domestic and international flights.
The two companies will also be involved in all other joint promotional activities.
Nicoles on this occasion said, "We are delighted today, and hope that the Pepsi-PIA relationship in the form of this agreement will continue for many years to come. Today's agreement is a continuation of Pepsi's already long relationship with PIA."
Pepsi is the global partner of ICC for the forthcoming ICC Cricket World Cup 2003 and is the only beverage company to be associated with Cricket World Cup 2003.