JetMark
Topic Author
Posts: 62
Joined: Wed Nov 27, 2002 6:28 pm

JAT Should Change Name Now!

Wed Feb 05, 2003 9:03 pm

Jugoslav Airlines JAT (nice website: http://www.jat.com) should change name and livery by now as the country name "Yugoslavia" officially doesn't exist anymore from today. The new name is now Serbia-Montenegro. What do you think JAT should do? Aren't they pretty late to implement the new country of origin name?

Regards,
JetMark

Visit my site via http://www.liladesign.com
 
TriStar500
Posts: 4411
Joined: Thu Nov 04, 1999 9:50 pm

RE: JAT Should Change Name Now!

Wed Feb 05, 2003 9:08 pm

JAT is a trademark so they should keep these initials while finding another meaning for the abbreviation.

The separation the Czech Republik and Slovakia hasn't hindered CSA to continue using their well-known brand name.
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
 
sobelair
Posts: 346
Joined: Sun Sep 24, 2000 7:05 am

RE: JAT Should Change Name Now!

Wed Feb 05, 2003 9:16 pm


Yes, I agree. As far as I am concerned JAT should leave out the extension of their name "Yugoslav Airlines" and simply become JAT. Well, or shorten it like Czech Airlines did, but how do you "shorten" Yugoslav into Serbian-Montenegrian?!?

I am curious what will JAT do relating to their name.
 Wink/being sarcastic
 
JetMark
Topic Author
Posts: 62
Joined: Wed Nov 27, 2002 6:28 pm

RE: JAT Should Change Name Now!

Wed Feb 05, 2003 9:21 pm

I just phoned JAT's management and they were aware of the country name change but haven't taken action to change company name or the meaning of the abbreviation. For me only JAT would be okay too. Better is YAT as JAT is confusing with Japan Air Transport unless this regional airline is at the other side of the globe.
 
TriStar500
Posts: 4411
Joined: Thu Nov 04, 1999 9:50 pm

RE: JAT Should Change Name Now!

Wed Feb 05, 2003 9:32 pm

JAT sounds - with a little bit of imagination - like "jet", so maybe some overpaid marketing wizards will be able to play around with this idea/combination.  Smile
Homer: Facts are meaningless. You could use facts to prove anything that's even remotely true!
 
ra-85154
Posts: 601
Joined: Tue Sep 04, 2001 10:16 pm

RE: JAT Should Change Name Now!

Wed Feb 05, 2003 9:49 pm

Hi,

Although the country no longer exists, they should keep the "JAT" I think, it is indeed a trademark, known already for decades, like CSA. They should however change the additional 'Yugoslav Airlines' and just turn it into something like 'Serbian-Montenegrian Airlines' or become SMAT instead of JAT  Big thumbs up lol?

Martijn

 
slawko
Posts: 3742
Joined: Tue May 25, 1999 7:40 am

RE: JAT Should Change Name Now!

Wed Feb 05, 2003 11:56 pm

CSA did change their name they just were lucky and got to keep the C....JAT may want to think about rebranding with a new name, but I would make that part of a larger re-branding plan that would include fleet and service improvements, and maybe even some North American routs again.....
"Clive Beddoe says he favours competition, but his actions do not support that idea." Robert Milton - CEO Air Canada
 
Thomas_Jaeger
Posts: 2200
Joined: Fri Apr 26, 2002 5:35 pm

RE: JAT Should Change Name Now!

Thu Feb 06, 2003 1:33 am

As they have lots of aircraft flying around all white or in about three different liveries, it's time to look for a new livery anyway  Wink/being sarcastic
Swiss aviation news junkie living all over the place
 
ammunition
Posts: 875
Joined: Sat Feb 16, 2002 6:25 am

RE: JAT Should Change Name Now!

Thu Feb 06, 2003 1:39 am

how about S'n'M airlines  Big thumbs up
Saint Augustine- 'The world is a book and those who do not travel, read only 1 page'
 
DIA
Posts: 3053
Joined: Sun Jan 28, 2001 2:24 pm

RE: JAT Should Change Name Now!

Thu Feb 06, 2003 2:44 am

Good observation JetMark. When I first read the post I thought of Japan Air Transport as well.

JAT could be kept as a trademark, but it does a new livery and possibly a new brand-development plan.

Good catch JetMark.

DIA
Ding! You are now free to keep supporting Frontier.
 
andrej
Posts: 1100
Joined: Mon Jun 18, 2001 8:31 am

RE: JAT Should Change Name Now!

Thu Feb 06, 2003 4:23 am

To all,

they should keep the name, b/c the name was in the use, for many years and easy to recognize.

Slawko,

CSA partly changed their name. From Czechoslovak Airlines to Czech Airlines. However, if you follow the there letters, they stand for C(zecho)S(lovak)A(irlines). Now, tell me, where is the "S" in the Czech Airlines. In Czech language, the Czech Airlines means Ceske Aerolinie. Now, one may argue that when speaking Czech, the "S" is in the name. C(e)S(ke)A(erolinie), however it does not make any sense.

Also, the "OK" identification, was established to use in Czechoslovakia. After the split, the Czechs should use "OL" and Slovaks should use "OM". Slovaks use OM, but czechs stick with the OK.

There are two successors after the the split of Czechoslovakia, and they are Czech Rep. and Slovak Rep.. However, the Czech made few tricks, (the airline name, they kept the same flag, etc) so they could be easier recognized around the world.

To the flag. In the history, the old flag was made of three colors. White, Blue and Red. The white and red was the color of Czech lands, Moravia and Slezia (Slesko), the white symbolizes the Slovakia. Now more than 10 years after the split, they still use old flag. Slovaks come up with their new flag.

I could go on and on, but this is not related to the aviation, thus I will stop.


Cheers,

Andrej L.

Sorry for any grammar error.
 
JU101
Posts: 831
Joined: Sun Mar 25, 2001 1:57 am

RE: JAT Should Change Name Now!

Fri Feb 07, 2003 3:33 am

Yes guys!

The name, JAT, will stay for sure. In fact discussion about possible name changes have been going on for quite sometime, but the name JAT is very authentic and the name has been around since the second world war. A while back, some people thought it may be a good idea to bring back the original company name - Aeroput, as it was when the airline came into existence back in 1927.

I believe that the term Yugoslav will be eventually dropped, though there has been no confirmation of this. I would definately support the idea of the company being officially and unofficially known as JAT Airlines. This way the official airline of Serbia and Montenegro could also look at expanding its horizons more than it did up to now, since it would have no distinct geographic or territorial association - even as a national carrier.

As for the fleet question, most of the 737s and all ATRs are in full livery. On the other hand some other aircraft aircraft (DC-9 or B-727) are often in all-white since these aircraft are planned to exit the fleet by the middle of spring... It would be about time that the rest of the 737s are painted, as the livery is very attractive. From my observation, only three 737s need to be repainted (YU-ANH, YU-ANW, and YU-AON). On similar note, i am sure that the livery will stay, since the company symbol is definately representative of the national colors of Serbia and Montenegro.

View Large View Medium
Click here for bigger photo!

Photo © Tamsin Zvereva

 
airsicknessbag
Posts: 4626
Joined: Thu Aug 17, 2000 2:45 am

RE: JAT Should Change Name Now!

Fri Feb 07, 2003 3:47 am

Also, keep in mind Yugoslavia means nothing more "Southern Slavia" - and Southern Slavia that part of the world still is, regardless of the country´s official name. (Analogy: imagine the Republic of South Africa renamed into Makaluko N´Sidlbane tomorrow - it would still be the Southern part of Africa, i.e. South Africa.)

Daniel Smile
 
User avatar
yyz717
Posts: 15689
Joined: Mon Sep 10, 2001 12:26 pm

RE: JAT Should Change Name Now!

Fri Feb 07, 2003 3:51 am

The JAT name has a lot of history. I think it should stay. An airline name is not so much about national identity anymore but marketing image. JAT historically is a well-respected carrier, despite its current shrunken state.

Also, their curent livery is very sharp & modern!

I dumped at the gybe mark in strong winds when I looked up at a Porter Q400 on finals. Can't stop spotting.
 
9A-CRO
Crew
Posts: 1529
Joined: Sun Jun 18, 2000 3:53 pm

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 12:30 am

JAT name should stay, but abbrevation should be dropped.
BTW.
I am not really sure if it was JAT plane but I saw ATR 72 with colors very similar to those of JAT take off today from Zagreb. I was only able to catch a glimpse of it because it soon flew behind a building.
When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
 
jcs17
Posts: 7376
Joined: Mon Jun 18, 2001 11:13 am

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 12:50 am

CSA changed their official name from Czech Slovak Airlines to CSA-Czech Airlines.
America's chickens are coming home to rooooost!
 
airways1
Posts: 536
Joined: Mon Jul 19, 1999 3:05 am

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 4:21 am

Actually, regarding CSA, the initials originally stood for "Ceskoslovenske Statni Aerolinie".

Here, a timetable from 1932:

 
JU101
Posts: 831
Joined: Sun Mar 25, 2001 1:57 am

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 11:30 am

I really love these old time table posters, as they have so much historical significance. Attached is one of my all-time favorites.





In translation: From Yugoslavia to Britain in 7 hours on board JATs aircraft.

Its amazing how so much has changed since then!
 
JAT
Posts: 1064
Joined: Fri Feb 04, 2000 4:45 am

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 1:37 pm

In response to the remark about JATs planes being white, actually they are working on that, and most of their 737s are painted, any remaining ones will be by springtime. YU-ANV is the most receant "convert" from the white to the full JAT livery, I don't think there's a picture on airliners.net yet... As far as I know, the only unpainted 737s are YU-ANH and YU-ANW and the leased YU-AON. Also, seeing as the DC-9s and 727s will be finally retired by the middle of this year, there's no sense painting them. Although YU-AKI is painted and looks great....
 
infinite
Posts: 3
Joined: Sat Jan 14, 2006 6:22 pm

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 3:06 pm

Andrej,
Exactly. It was absolutely unrightful what the czechs did after Czechoslovakia was divided. Their decision to keep our common flag was unprecedented. I completely agree with you, they totally bullshited us. Ti parchanti  Smile

Anyways, I thinnk JAT should just completely rebrand...
 
sushka
Posts: 4657
Joined: Thu Nov 18, 1999 12:33 am

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 10:01 pm

I think they should keep JAT as the name but call it something like Yugo Avio Transport.
Pershoyu Spravoyu Litaki!
 
9A-CRO
Crew
Posts: 1529
Joined: Sun Jun 18, 2000 3:53 pm

RE: JAT Should Change Name Now!

Sat Feb 08, 2003 10:10 pm

Nice poster, and with spelling error.
JUOGSLAVIJA (should be JUGOSLAVIJA)
When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
 
backfire
Posts: 3467
Joined: Fri Oct 06, 2006 8:01 am

RE: JAT Should Change Name Now!

Sun Feb 09, 2003 3:23 am

If you're talking about "converting" then what better name could you choose than "SerMon"...? Big grin Big grin
 
JU101
Posts: 831
Joined: Sun Mar 25, 2001 1:57 am

RE: JAT Should Change Name Now!

Sun Feb 09, 2003 4:49 am

9A-CRO, thats funny how you noticed that, i guess i wasnt that observant, and neither were the old marketing crew! haha!

JAT, there are a few nice photos of the YU-ANV in its new colors on planepictures.net Many spotters that i have spoken too have given up on airliners.net since the load up time is less efficient than on its competitor sites. Hence more photos there.
 
9A-CRO
Crew
Posts: 1529
Joined: Sun Jun 18, 2000 3:53 pm

RE: JAT Should Change Name Now!

Sun Feb 09, 2003 6:11 am

How old is that poster?

BTW.
Anyobody knows why is it JugoslOvenski and not JugoslAvenski ?
When once you have tasted flight, you will forever walk the earth with your eyes turned skyward...
 
JU101
Posts: 831
Joined: Sun Mar 25, 2001 1:57 am

RE: JAT Should Change Name Now!

Sun Feb 09, 2003 10:27 am

9A-CRO,
I believe the poster was from 1955. I actually have a nice collection of JAT posters and timetables dating from decades ago.

As for your last question, it was always Jugoslovenski Aerotransport. Before 1990, only in some parts of Croatia did people use the term Jugoslavenski. I know this for a fact, since i was fortunate to visit all corners of Yugoslavia. Nevertheless with seperation came emphasis in changing the Croatian language, and applying di-elects from certain regions to the whole territory in the effort to re-inforce differences with Serbia. In particular came emphasis from certain regions in central Dalmacija and Istra. These principles have been now enforced for a long time with Croatian news agencies such as HINA, Slobodna Dalmacija, amongst others.



Cheers!
 
ptica2000
Posts: 137
Joined: Mon Nov 06, 2000 1:48 am

RE: JAT Should Change Name Now!

Sun Feb 09, 2003 5:32 pm

Hm, I think that in Jugoslavia, now Srbia i Crna Gora (Serbia and Montenegro), slAvic was always translated slOvenski and not slAvenski.

Someone mentioned a part of Croatia and this is SlAvonija. I think the name has nothing to do with slavic. Maye some Croatian may know more about this.

Regards,
Nejc
 
JAT
Posts: 1064
Joined: Fri Feb 04, 2000 4:45 am

RE: JAT Should Change Name Now!

Mon Feb 10, 2003 3:52 am

JU101,

Do you know if, and where, I could get some of these vintage JAT posters? I would LOVE to have a few and frame them!
 
JU101
Posts: 831
Joined: Sun Mar 25, 2001 1:57 am

RE: JAT Should Change Name Now!

Tue Feb 11, 2003 9:21 am

I would assume that the Belgrade aeronautical museum have vintage posters on sale, otherwise people employed in JAT, federal tourist agencies, and the odd travel agency in Serbia are bound to have some. Otherwise getting them in Canada or USA is very difficult.

The next best thing to those vintage posters, were getting you hands on those JAT calenders. They are big and beautiful. The calenders always included nice photos of JAT aicraft, and several scenic photographs from Yugoslavia. I would love to have a few in my room for sure!
 
JAT
Posts: 1064
Joined: Fri Feb 04, 2000 4:45 am

RE: JAT Should Change Name Now!

Thu Feb 13, 2003 12:46 pm

JU101,

Yes, I considered contacting JAT and asking them if they have any to give away or even sell...

I agree about the calendars, they're great. Have you seen the 2001 one? The photos of each month are chronological and they go from the begginings of "Aeroput" to the present day. Also there are great pictures of the fleet over the years, DC-3s, Caravelles, B-707, etc. I'm going to cut out the photos I like and frame them as soon as I find some frames.

My favourite one though is the yellow one with the woman drinking under which it simply says "Jugoslavija" and "JAT" on the top. Its truly artistic and an example of marketing was like at the time.

Who is online