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Could JetBlue Succeed At Other NY Area Airports?

Thu Feb 06, 2003 7:00 am

With Song making an appearance soon at all three major NY area airports, JetBlue will be at a serious disadvantage in New York in terms of location. LGA is much closer than JFK to Westchester County, Manhattan in general, much of Queens, some of Long Island, and Connecticut. EWR is (obviously) much closer to New Jersey areas of metro New York, even an hour closer in some cases.

Now I know that JetBlue isn't moving their hub any time soon, but would it be feasable for some flights to frequent destinations (FLL, PBI, MCO, LGB) to operate from LGA and/or EWR in addition to JFK? What is the current slot and gate situation at those airports?

Also, I personally think that JetBlue should start serving BDL where Song will have a very large piece of the low-fare market (SWA is the only other significant low-fare player there).

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RE: Could JetBlue Succeed At Other NY Area Airports?

Thu Feb 06, 2003 7:20 am

No way they could make it work at EWR, they would face "true" hub competition. They (B6) fly out of non-hub cities like Long Beach, JFK and IAD. Even though IAD might be a hub for UAL it's by no means in the same ball park as CO's EWR hub, especially in terms of flights to Florida.

At EWR B6 would face major competition from CO (hub) and DL (song), at JFK they only compete with DL which cannot claim JFK as a hub.

As for LGA, it would be really hard for B6 to come up with enough slots to challenge DL.

They picked JFK and IAD for a reason, lots of room for them to add flights and very little competition.
Eastern Air lines flt # 701, EWR-MCO Boeing 757
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RE: Could JetBlue Succeed At Other NY Area Airports?

Thu Feb 06, 2003 7:31 am

LGA would be tough - gates plus slots there are treated as core assets by other airlines. Plus it is much closer to JFK than EWR is.

Don't know how easy it is to get into Newark, but Continental has a pretty strong hub there. I can see JetBlue maybe entering some other airports at the edge of the metro area like Islip, and/or a New Jersey airport further out than EWR. Combined with their presence in JFK, That would give them comparable coverage to that given by a presence in all three NYC airports The end result would be that their presence would be allot more spread out than Song's would be.

Song would then still have better access to the core of the metro area than JetBlue would. Yet this need not be a decisive advantage, particularly with low-yield traffic.

JetBlue, however, would have better access to most of the huge suburban population in Long Island, New Jersey and beyond. In the Florida market, this seems to me to be a better advantage to have. It would also be much cheaper and easier than entering Newark or LaGuardia.

Southwest certainly seems to think so. They have already entered Islip in force and there is a good chance they may enter a New Jersey airport in the future.

The big story here may not be Song vs Jetblue. It may be Southwest vs Jetblue, if Song's moves forces Jetblue to move more forcefully into WN territory - particularly ISP.

But I don't live anywhere near NYC, so I'll keep my mouth shut and let the New Yorkers give the answers on this one.
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RE: Could JetBlue Succeed At Other NY Area Airports?

Thu Feb 06, 2003 10:14 am

I strongly believe Atlantic City would be a great choice for WN, it's pretty close to Philadelphia (50 miles) and about a 2 hours drive from Manhatttan.

Plus there are plenty of large wealthy populations in NJ that would drive the Parkway or Atlantic City Expressway to fly WN.

Plus Atlantic City has a pretty modern terminal, for it's size. The only other option is West Trenton which is smack in the middle between NYC and Philly, only problem is it's in a wealthy rural area of NJ along the Delaware river border with very wealthy Bucks County Pennsylvania. Nimbys are already organized against the expansion of West Trenton airport, which needs a lot of work like a new terminal and probably some runway expansion for longer flights.

Where as Atlantic City airport (In Ponoma) has a new terminal, large runway (it's the FAA's main test facility) and a travel and tourism industry that would strongly support them.
Eastern Air lines flt # 701, EWR-MCO Boeing 757
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RE: Could JetBlue Succeed At Other NY Area Airports?

Thu Feb 06, 2003 10:30 am

I think Jetblue could step into BDL and serve a LGB or OAK on the west coast and possibly MCO or FLL in Florida to compete with Song.

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RE: Could JetBlue Succeed At Other NY Area Airports?

Thu Feb 06, 2003 1:30 pm

Newburgh! The overlooked NY area airport. WN or B6 would do well there. I noticed a newswire stating someone called Interstate Jet was going to fly to BWI a few times a week and never noticed a thread about it.
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