"Given that you can expect very small differences in price, WJ will have a hard time appealing to the Quebec market without sufficient service in Francais. "
-If WestJet offers YULYYC or YULYVR, something that is large in terms of origin & destination, which is also not served, WJ wont take much to be succesful...
Again I'll give you the stats YULYVR: 400,000 pax per year
YULYYC: 150,000 pax per year
If WJ is the only one offering non-stop, it wont take very long at all for them to be succesful.
WestJet doesnt only cater to the local market, but locals from Calgary, Toronto, Vancouver travelling to Toronto, so its a two-part process here. But offering service in French shouldnt be such a big-deal to develop... Canjet did it, why cant WestJet?