dc863
Posts: 1466
Joined: Fri Jun 04, 1999 10:52 am

Virgin Express

Thu Feb 13, 2003 7:21 am

So is Virgin Express a Belgian carrier owned by Branson.
 
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apuneger
Posts: 2964
Joined: Fri Sep 08, 2000 2:43 pm

RE: Virgin Express

Thu Feb 13, 2003 10:56 am

Virgin Express is, AFAIK, still a company under UK law. It was founded on april 23rd 1996 by Richard Branson, after he decided to take over 'Euro Belgian Airlines' (EBA), the follow-up of TEA.

Richard Branson and his relatives (i.e. close family) are still major shareholders of the company's parent company, Virgin Group Investments Ltd.

So, you have Virgin Express NV --> Virgin Express Holdings --> Virgin Group Investments Ltd.

For more information, check out their website: http://www.virginexpress.be

Ivan

[Edited 2003-02-13 03:17:03]
Ivan Coninx - Brussels Aviation Photography
 
dc863
Posts: 1466
Joined: Fri Jun 04, 1999 10:52 am

RE: Virgin Express

Thu Feb 13, 2003 2:12 pm

Apuneger how are you guys in Belgium feeling about Sabena gone? How is SN Brussels doing.
 
Sabena 690
Posts: 6065
Joined: Sat Feb 02, 2002 12:48 am

RE: Virgin Express

Thu Feb 13, 2003 4:55 pm

x We are feeling very bad now that Sabena is gone (we lost our pride)

x SNBA lost 100 million Euro/US Dollar during it's first year of existance (but this is normal for every new airline).

If I could turn the time back, I would not hesitate... I miss the good old days  Sad

Regards
Frederic
 
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apuneger
Posts: 2964
Joined: Fri Sep 08, 2000 2:43 pm

RE: Virgin Express

Thu Feb 13, 2003 10:05 pm

Dc863:

I think Sabena 690 already gave you the right answers. Maybe just to add a thing about SN BA: According to some sources, their no. 1 priority is to attract more pax to their flights. It seems that their avg. load factor was only 49% (well, the load factor says nothing about yield, but it gives you an idea of the 'attractiveness' of the airline).

Ivan
Ivan Coninx - Brussels Aviation Photography
 
Airbus Lover
Posts: 3163
Joined: Mon Apr 10, 2000 10:29 pm

RE: Virgin Express

Thu Feb 13, 2003 10:36 pm

I think they need to be able to capture more transit passengers from all over europe?
 
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RE: Virgin Express

Thu Feb 13, 2003 11:19 pm

Time was when the cheapest option to many European destinations was with Sabena via Brussels. My first flight to Finland (Helsinki) was with...yep, you guessed it, Sabena - via BRU (from the UK).

Despite a lot of the negative attitudes & perceptions of service on airlines such as Sabena (and Iberia), I found the service perfectly fine - even good.

However, times have changed, even over the space of 3 years....Sabena (or SNBA now) is no longer even *near* the cheapest option to Europe/Africa from the UK or other countries outside Belgium. UK and other European airlines have slashed their fares in order to compete with the no-frills group; 3 years ago, I would have never have guessed, but BA is now consistently the cheapest option to a number of Euro destinations/airports not served by no-frills airlines. I suspect this is similar for the national carriers of other European countries....not very good news for SNBA, who I would have thought would need at least *some* connecting/feeder traffic at BRU.

I honestly can't see SNBA anything more than a "niche" airline, such as Crossair (until recently) or Luxair, serving its home market and offering flights to popular European destinations...but nothing more.

As with VEX, do they have any idea what exactly they want to be/do? At the moment, it seems they're not sure of their strategy.

rgds

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