Anyone subscribed to the Ryanair newsletter will probably just have received an e-mail, with yet another promotion of theirs: If you apply for and get a Ryanair credit card, you can get 1 flight free if it is the first thing you purchase with the card, and you get 1 flight free for every 10 flights you book (well, free excl taxes, of course!). All subject to availability of course, and it is a limited time offer.
Now somehow I feel reminded of Debonair, whose frequent flyer programm said buy 10 flights get number 11 free. The question is: Will Ryanair perhaps turn this temporary promotion (limited to 20,000 seats at the moment) into a permanent one? I suspect so. First of all it'd be a genuine advantage of a Ryanair credit card, as it would effectively be a Frequent Flyer as well (no need to collect Air Miles and then try and get anything for them). Secondly, the lowest Ryanair fares are already close to zero, so if they limit the FF offer too those ones, they won't actually lose much revenue.
So what do you think? What's the likelihood of this promotion becoming a permanent feature? And would you apply for a Ryanair credit card if it does?