the word "parasite" also often crossed my mind when thinking of VEX. It is true that they have always been able to live from something, that "something" being an easy source of revenue : the Belgian charter market in the late 90's, overrated codeshare with Sabena (+), the advantage of their image as "young underdog", ....but :
Although very efficient and sometimes sly, they do lack some creativity, and sometimes it seems like they are just "trying a bit of everything until the fish bites". Many airlines can not afford to experiment like that, but VEX can, just because they have this low cost base to fall back on. It's just that, up to now, they have not really been able to take much advantage of this solid platform.
One should also question if they can continue to operate on mainly season-sensitive routes where the competition from charter airlines is considerable (PMI
), and destinations that are or will soon be served by an even more cost-efficient carrier (LIN
, with BCN
in the pipeline ?). It would be interesting to see the effect the CRL
flights are having on the BRU
traffic, knowing that Ryanair managed to steal away +/- 20% of the BRU
volume and reroute it via CRL
I also think they shouldn't be afraid of trying to expand further, even into the domain of SNBA on well-selected routes. As you will all have gathered already from earlier postings, I do not think SNBA has a good chance of surviving, moreover : right now they are about at their weakest point when it comes to financial solidity to go into competition. So VEX shouldn't take the risk of waiting until :
1. SNBA collapses, or either
2. starts making profit, gain financial strength and credibility towards potential investors. (which I still doubt heavily, but one has to consider all possibilities here, after all we're in Belgium)
enough for today, I've almost said too much.