AirT85
Topic Author
Posts: 1241
Joined: Wed Aug 25, 1999 12:36 am

JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 11:58 am

Hi All
First, I'd like to say I am very happy to hear that starting this may I'll be able to see jetBlue A-320s in Atlanta! However, I was wondering-what's the logic behind having Long Beach as a focus city?
jetBlue is only limited to 23 slots there (one of which belongs to Alaska or can be taken up by AS?)
Why would an airline turn a city into a focus-city if they aren't able to provide extensive operations to that city? They can either offer frequency to several cities or one-daily flights to many? I understand choosing LGB over LAX, but how do you make it a viable mini-hub with the slot restrictions in place?
Thanks for any help here!
Tony
Why would God make us all so different, if He wanted us to be the same?
 
gigneil
Posts: 14133
Joined: Fri Nov 08, 2002 10:25 am

RE: JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 12:31 pm

They're banking on being able to get around them.

N
 
AirT85
Topic Author
Posts: 1241
Joined: Wed Aug 25, 1999 12:36 am

RE: JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 12:34 pm

Is there a contingency plan in case they can't?
Why would God make us all so different, if He wanted us to be the same?
 
gigneil
Posts: 14133
Joined: Fri Nov 08, 2002 10:25 am

RE: JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 12:37 pm

I think they'll be perfectly happy with the number of flights they have. They offer more service to LGB than anyone else. They'll just have to move on to another focus city after this.

N
 
User avatar
OzarkD9S
Posts: 4764
Joined: Tue Oct 23, 2001 2:31 am

RE: JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 1:31 pm

It's a focus city, not a mini-hub. Some connections may be made from OAK and possibly LAS, but LGB is an uncongested airport in one the world's major air markets. Granted, they are slot limited, and there will undoubtably be schedule/route changes to maximise their revenues, but the logic is brilliant.
Become the dominant carrier at a wonderfully located alternate airport, keep any significant competition out via slot controls, and charge a reasonable fare.
Imagine if Meigs Field in Chicago had a 6500ft runway and slots for about 40 flights a day...airlines would be fighting tooth and nail to get in there!
Coast to Coast and Border to Border, Ozark Flies YOUR Way!
 
FATFlyer
Posts: 4446
Joined: Fri May 18, 2001 4:12 am

RE: JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 1:57 pm

Don't forget that there were only a couple of choices in Southern California (the 2nd largest metro area in the US) for an airline looking to operate a lot of flights. SNA is slot controlled with a years long waiting list. LAX and BUR are already congested and busy. That left LGB and ONT. ONT is a nice airport but has WN and any competitors could easily add flights to compete with JetBlue. LGB had only 2 competitors operating there and the slots limited any other airlines from entering to compete on a large scale.
"Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain
 
ont 737
Posts: 606
Joined: Fri Mar 23, 2001 10:19 am

RE: JetBlue's Logic In Long Beach, CA?

Wed Feb 19, 2003 2:29 pm

I'm just keep wondering what B6's original intentions with ONT were. They started service to ONT well before LGB and even added a 2nd flight, but then cut one of the flights and then built up a focus city in LGB. On the surface it looks like they just changed their mind on what airport to focus on. I don't blame them. LGB has a much more lucrative passenger base to draw from than ONT. Even if they can't develop a true 'hub' there is it still worth it. Hey if it is profitable.... who cares. As for ONT they are probably keeping the red eye because it beats having a plane parked in JFK for the night and not making any money. (ie aircraft utilization) It will be interesting to see B6's long term plans for the So Cal market turn out. After the dust settles in LGB I will be very surprised if jetBlue gets more than a few more slots and would be even more surprised to see AS, HP or AA to give up any of theirs... ever.
 
kwbl
Posts: 425
Joined: Thu Jun 14, 2001 11:55 am

RE: JetBlue's Logic In Long Beach, CA?

Thu Feb 20, 2003 2:48 am

Speaking of America West, could they not sell their slots to AA, B6 or someone else and the use the CRJ 700 to Phx? There are a bunch of unused regional slots available I believe.
 
ont 737
Posts: 606
Joined: Fri Mar 23, 2001 10:19 am

RE: JetBlue's Logic In Long Beach, CA?

Thu Feb 20, 2003 8:37 am

I can not think of any good reason for HP to sell their LGB slots to anyone. Especially B6 since they have expressed interest in LGB-PHX before. Anyway we are not strapped for cash and we are flying RJs into LGB. However we are flying the CR7s (4 of our 5 daily PHX flights) in there and they are too big for the typical RJ slot. Thats why we don't get the CR7s here in SNA.
 
FATFlyer
Posts: 4446
Joined: Fri May 18, 2001 4:12 am

RE: JetBlue's Logic In Long Beach, CA?

Thu Feb 20, 2003 2:04 pm

I thought the CR7s could fit under the regional slots at LGB. The regional slots at LGB are reserved for "aircraft having a certificated maximum takeoff weight less than seventy-five thousand pounds".
http://www.lbreport.com/airport/munilgb.htm#010

Isn't the MTOW on the CRJ700 was 72,750 for the standard config and 75,000 for the ER?
"Travel is fatal to prejudice, bigotry, and narrow-mindedness." - Mark Twain
 
srbmod
Posts: 15446
Joined: Tue Mar 20, 2001 1:32 pm

RE: JetBlue's Logic In Long Beach, CA?

Fri Feb 21, 2003 8:23 am

I think that by having LGB as a focus city, they can actually siphon off LA bound pax from other carriers by the amenities and by offering a very competitive price at the same time. Adding Atlanta was a bit of a surprise, but I think LGB-ATL is just the start for JetBlue, ATL will probably have JFK-ATL flights by the end of this year, especially since most of Delta's ATL-JFK flights are with CRJs. Long Beach was an example of an underserved airport (the last airline that considered LGB as their hub was Jet America, who were later bought out by Alaska), and in a metro area with multiple commercial airports. I would guess that eventually they will have more slots for LGB, and one of the reasons why they are starting service to FLL and ATL is that they have to use the slots or they lose them, and would probably not get them back.